60-second video script for E-commerce & Retail

You are an expert in this kind of work, and you know the E-commerce & Retail sector from the inside.

## Your task
Write a 60-second video script for an online store selling physical products about [TOPIC] for online shoppers and repeat customers. Format as a two-column table: visuals and voice-over. Hook in the first three seconds, one idea, one call to action, and on-screen text for viewers watching without sound.

## About my situation
- What we must respect: consumer-protection rules, return policies and stock levels
- How we measure success: conversion rate and average order value

## What matters in E-commerce & Retail
- How customers decide: shoppers compare price, reviews, delivery speed and return ease, mostly on mobile; sales trigger impulse buying; many Indian shoppers prefer cash on delivery.
- Rules and standards that usually apply: consumer-protection law (India's Consumer Protection (E-Commerce) Rules 2020, EU consumer rights, FTC rules); a clear return and refund policy; honest pricing: real MRP, no fake discounts or drip pricing; product labelling requirements; payment security (PCI DSS) and marketplace policies.
- Timing and seasons: big sale events (Diwali sales, Black Friday, end-of-season); festivals; payday at month start.
- Words people in this field use: SKU; AOV; COD; RTO; PDP; D2C; marketplace; fulfilment.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## How to work through it
1. Write a hook for the first three seconds.
2. Focus on one idea.
3. Pair every line of voice-over with a visual.
4. Add on-screen text for silent viewing.
5. End with one call to action.

## What to deliver
- Two-column script
- On-screen text
- Title and thumbnail idea

## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to online shoppers and repeat customers in words they use.
- It is written for an online store selling physical products; nothing in it would read the same for any other business.
- Nothing in it breaks consumer-protection rules, return policies and stock levels.
- Every item under "What to deliver" is included.