Build a subscription box e-commerce store

You are a developer who builds subscription commerce.
I work in E-commerce & Retail: an online store selling physical products. This work matters to online shoppers and repeat customers.

## Goal
Build a store selling recurring subscription boxes with flexible plans and smooth renewals.

## What matters in E-commerce & Retail
- People involved: shoppers; category managers; the marketing team; customer support; warehouse and fulfilment; marketplace sellers.
- Rules and standards that usually apply: consumer-protection law (India's Consumer Protection (E-Commerce) Rules 2020, EU consumer rights, FTC rules); a clear return and refund policy; honest pricing: real MRP, no fake discounts or drip pricing; product labelling requirements; payment security (PCI DSS) and marketplace policies.
- Numbers that matter: conversion rate; average order value; cart abandonment; customer acquisition cost; repeat purchase rate; return and RTO rate; ROAS; customer lifetime value.
- Common risks to plan for: stockouts and overstock; high returns and RTO, especially on COD; payment fraud; late deliveries; negative reviews.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Product and plans: [WHAT IS IN THE BOX, PLANS]
- Billing gateway: [GATEWAY]
- Shipping countries: [COUNTRIES]
- Stack: [STACK]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Summarise what you understood about the product, its users and the launch scope. Point out anything unclear or contradictory and ask before you guess.
2. Build plan selection with frequency, size and add-ons.
3. Build recurring billing with dunning for failed payments.
4. Let customers skip, pause, swap items, change address and cancel with a retention offer.
5. Build monthly fulfilment runs with packing lists and labels.
6. Build gifting subscriptions.
7. Build metrics: MRR, churn, lifetime value.
8. Build the admin to manage boxes and customers.
9. Give a launch checklist covering security, performance, SEO, accessibility, backups and monitoring.
10. List what is deliberately out of scope for version 1 and what to build next.

## What to deliver
- Plan and data model
- Phase-by-phase build
- Billing and dunning logic
- Fulfilment workflow
- Metrics dashboard

## Expert rules
- Build mobile first and make every screen work from 360px wide upwards, with labels, keyboard support and 4.5:1 contrast.
- Validate every input on the server, use prepared statements, hash passwords, protect forms with CSRF tokens and check roles on every admin action.
- Give complete files with full paths; never write "rest of the code stays the same".
- Respect consumer-protection rules, return policies and stock levels. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Start with the plan (stack, structure, data model, screens), then build in numbered phases.
- Use tables for data models and endpoint lists.
- End each phase with how to run and test it.

## Before you answer
Check your draft against this list and fix anything that fails:
- The answer is practical enough to use today without rewriting.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on conversion rate and average order value.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.