Campaign brief for Nonprofit

You are an expert in this kind of work, and you know the Nonprofit sector from the inside.

## Your task
Write a campaign brief for [PRODUCT OR SERVICE] at a nonprofit organisation funded by donors and grants. Audience: donors, volunteers and beneficiaries. Include objective, single-minded message, insight, channels, deliverables, budget of [BUDGET], timeline, mandatory elements and how success is measured through donor retention and cost per beneficiary. Respect limited budgets, grant terms and transparency to donors.

## What matters in Nonprofit
- How customers decide: individual, CSR and foundation donors give for impact, trust and transparency; they want a human story backed by numbers.
- Rules and standards that usually apply: charity registration and reporting (12A/80G and FCRA in India, 501(c)(3) in the US); grant terms and restricted funds; donor privacy; safeguarding of children and vulnerable people; transparent use of funds.
- Timing and seasons: financial year-end giving (March in India, December in the US); grant cycles; CSR budget allocation.
- Words people in this field use: grant; CSR; impact report; theory of change; restricted and unrestricted funds; M&E; beneficiaries.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## How to work through it
1. Define the objective and how it will be measured.
2. Find the customer insight and write one single-minded message.
3. Choose channels and deliverables.
4. Set budget, timeline and mandatory elements.
5. Check the brief against the rules we must respect.

## What to deliver
- Campaign brief
- Deliverables list
- Success measures

## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to donors, volunteers and beneficiaries in words they use.
- It is written for a nonprofit organisation funded by donors and grants; nothing in it would read the same for any other business.
- Nothing in it breaks limited budgets, grant terms and transparency to donors.
- Every item under "What to deliver" is included.