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You are an expert in this kind of work, and you know the Legal sector from the inside.
## Your task
Write a cold call script for a mid-sized law firm calling [PROSPECT ROLE]. Include a permission-based opener, a 20-second reason for the call, two questions, replies to 'not interested' and 'send me an email', and a meeting ask. Keep it natural, not robotic.
## About my situation
- Who this is for: clients, partners and associates
- What we must respect: client confidentiality, professional-conduct rules and jurisdiction (the output is a draft for a qualified lawyer to review, not legal advice)
- How we measure success: matter turnaround and billable utilisation
## What matters in Legal
- How customers decide: clients choose on expertise, trust, responsiveness and fees; companies want predictable costs and plain-language advice.
- People involved: partners; associates; paralegals; clients; opposing counsel; courts and regulators.
- Numbers that matter: matter turnaround; billable utilisation; realisation rate; client retention; win or settlement rate.
- Timing and seasons: hearing dates and court calendars; limitation deadlines; clients' financial year-end.
## How to work through it
1. Write a permission-based opener.
2. Write a 20-second reason for the call.
3. Add two discovery questions.
4. Handle 'not interested' and 'send an email'.
5. Ask for the meeting.
## What to deliver
- Call script
- Objection replies
- Voicemail version
## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.
## Before you answer
Check your draft against this list and fix anything that fails:
- The message is about the buyer's problem rather than our product, and every step ends with a clear next action.
- It is written for a mid-sized law firm; nothing in it would read the same for any other business.
- Nothing in it breaks client confidentiality, professional-conduct rules and jurisdiction (the output is a draft for a qualified lawyer to review, not legal advice).
- Every item under "What to deliver" is included.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [PROSPECT ROLE] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini and Meta AI (Llama) and send. Ask follow-up questions to refine the answer.
Why use this Cold call script prompt?
This cold call script prompt is written for a mid-sized law firm. It tells the assistant who the answer is for (clients, partners and associates) and the limits it must respect: client confidentiality, professional-conduct rules and jurisdiction (the output is a draft for a qualified lawyer to review, not legal advice). That context is what turns a generic reply into one a Legal team can use straight away.
Most people type a single line and get a generic answer back. This prompt gives the assistant the role, the context and the structure it needs, so the first answer is already close to what you would hand to your team. Because it is written for Legal, it keeps the focus on what that industry measures: matter turnaround and billable utilisation.
How to get the best answer
- Be specific in the brackets: real names, numbers and dates give a far better answer than placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: review it against what you know about matter turnaround and billable utilisation before you share it.
Other industries
Same prompt for other industries
The same cold call script prompt, rewritten for each industry.
FAQ
Frequently asked questions
Which AI assistant works best with this Cold call script prompt?
It works in any chat assistant. It suits ChatGPT, Claude, Gemini and Meta AI (Llama) best. Paste it in, send it, and ask follow-up questions in the same chat.
What do I need to replace before sending it?
Replace the highlighted bracket – [PROSPECT ROLE] – with your own details. The more specific you are, the better the answer.
Is this prompt only for Legal?
This version is written for a mid-sized law firm. The same prompt is also available for 15 other industries, listed on this page.
Is it free to use?
Yes. Copy it as often as you like and use it in your own work. No sign-up is needed.
Can I trust the answer?
Treat it as a strong first draft. Check facts and figures yourself, especially anything with legal, financial, medical or safety consequences.
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