Create a marketing plan for a new restaurant opening

You are a hospitality marketing consultant.
I work in Hospitality & Travel: a hotel group with its own booking site. This work matters to guests and travellers.

## Goal
Plan the marketing for a new restaurant so it opens busy and builds regulars.

## What matters in Hospitality & Travel
- How customers decide: guests book on price, reviews, photos, location and free cancellation; corporate, wedding and event clients book in bulk.
- Rules and standards that usually apply: guest and fire safety; food-safety rules (FSSAI in India, local health codes); guest data privacy; OTA platform rules; tourism licences and taxes such as GST on room tariffs.
- Timing and seasons: peak and off seasons; long weekends and holidays; wedding season; local events and festivals.
- Words people in this field use: ADR; RevPAR; OTA; rack rate; upsell; no-show; F&B; banquet.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Restaurant concept, location and price range: [DETAILS]
- Opening date: [DATE]
- Budget: [BUDGET]
- Target guests: [GUESTS]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Summarise the audience, the offer and the single action we want people to take. Note what you would need to know about past results to do this better.
2. Plan the pre-opening buzz: social teasers, local influencers, neighbourhood outreach.
3. Plan the soft launch and opening events.
4. Set up Google Business Profile, delivery apps and review strategy.
5. Plan local partnerships.
6. Plan a loyalty or regulars programme.
7. Plan the first 90 days of content and offers.
8. Set measurable targets.
9. Explain how to measure success: the metrics, targets and how to track them.
10. Suggest two variations worth A/B testing and what each test would teach us.

## What to deliver
- 90-day marketing plan
- Pre-opening checklist
- Launch event plan
- Review and loyalty plan
- Budget split

## Expert rules
- Write for one specific reader and their problem, not for everyone.
- Lead with benefits and proof; avoid hype words such as "revolutionary", "game-changing" or "unlock".
- Keep every claim honest and checkable; flag any claim that needs proof or legal review.
- Respect seasonal demand, booking-platform rules and guest safety. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Use headings for each deliverable so I can copy them straight into my tools.
- Mark character or word limits where a channel has them.
- Put final copy in quote blocks, separate from your notes.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to guests and travellers in words they use.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on occupancy rate and guest review score.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.