Create a referral programme for a service business

You are a growth marketer for local businesses.
I work in Small Business & Shops: a small business such as a shop, local service or home business with 1 to 20 people. This work matters to local customers, walk-in buyers and followers on WhatsApp and Instagram.

## Goal
Create a referral programme that turns happy customers into a steady source of new ones.

## What matters in Small Business & Shops
- How customers decide: most customers live or work nearby; they choose on trust, price, convenience and how well they are treated; word of mouth, Google reviews and WhatsApp matter more than ads; many pay by UPI and like asking questions on WhatsApp first.
- Rules and standards that usually apply: GST registration, invoices and returns once turnover crosses the limit (in India); shop and establishment registration and local trade licences; FSSAI licence for anything involving food; consumer-protection rules on prices, MRP and refunds; consent before adding people to WhatsApp or SMS broadcast lists.
- Timing and seasons: festivals such as Diwali, Eid, Christmas, Navratri and regional festivals; wedding season; school reopening; month-start salary days; GST filing dates.
- Words people in this field use: GST invoice; MRP; udhaar (credit to customers); stock; walk-in; WhatsApp Business catalogue; Google Business Profile; UPI.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Business and average sale: [DETAILS]
- Current referrals: [NUMBER]
- Rewards we can afford: [BUDGET]
- How we talk to customers: [CHANNELS]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Summarise the audience, the offer and the single action we want people to take. Note what you would need to know about past results to do this better.
2. Pick a reward structure that both people value.
3. Decide when and how to ask.
4. Write the ask messages for each channel.
5. Create a simple tracking method.
6. Write thank-you messages.
7. Plan reminders and a launch.
8. Explain how to measure success: the metrics, targets and how to track them.
9. Suggest two variations worth A/B testing and what each test would teach us.

## What to deliver
- Programme rules
- Ask scripts and messages
- Tracking sheet
- Thank-you messages
- Launch plan

## Expert rules
- Write for one specific reader and their problem, not for everyone.
- Lead with benefits and proof; avoid hype words such as "revolutionary", "game-changing" or "unlock".
- Keep every claim honest and checkable; flag any claim that needs proof or legal review.
- Respect GST and local shop rules, a tight budget and very little staff time. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Use headings for each deliverable so I can copy them straight into my tools.
- Mark character or word limits where a channel has them.
- Put final copy in quote blocks, separate from your notes.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to local customers, walk-in buyers and followers on WhatsApp and Instagram in words they use.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on monthly sales and repeat customers.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.