Five Forces analysis for Finance & Banking

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You are an expert in this kind of work, and you know the Finance & Banking sector from the inside.

## Your task
Apply Porter's Five Forces to a bank offering retail and business accounts. Rate each force low, medium or high with reasons specific to the Finance & Banking sector, then say what the result means for profitability and the two strategic moves it suggests.

## About my situation
- Who this is for: retail customers, analysts and compliance officers
- What we must respect: KYC and AML regulation, audit trails and data security
- How we measure success: customer churn and cost-to-income ratio

## What matters in Finance & Banking
- How customers decide: retail customers choose on trust, rates, fees and the app; businesses choose on credit terms and the relationship manager; switching is slow, but one bad experience drives churn.
- Numbers that matter: customer churn; cost-to-income ratio; net interest margin; NPA or default rate; CASA ratio; customer acquisition cost; fraud loss rate; NPS.
- Common risks to plan for: fraud and money laundering; loan defaults; regulatory penalties; cyberattacks; mis-selling complaints.
- Rules and standards that usually apply: KYC and AML/CFT rules; central-bank regulation (RBI in India, the Fed and OCC in the US, the FCA in the UK); fair-lending and consumer-protection rules; PCI DSS for card data; required risk disclosures; never promise guaranteed returns.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## How to work through it
1. Rate each of the five forces with reasons.
2. Explain what it means for profit.
3. Suggest two strategic moves.

## What to deliver
- Five forces table
- Implications
- Two moves

## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Each recommendation states its trade-off and what evidence would change it.
- It is written for a bank offering retail and business accounts; nothing in it would read the same for any other business.
- Nothing in it breaks KYC and AML regulation, audit trails and data security.
- Every item under "What to deliver" is included.

Open in ChatGPT Claude Perplexity

How to use this prompt

Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
Fill the brackets. Add any details about your situation.
Paste and send. Paste it into ChatGPT, Claude, Gemini and Grok and send. Ask follow-up questions to refine the answer.

Why use this Five Forces analysis prompt?

This five forces analysis prompt is written for a bank offering retail and business accounts. It tells the assistant who the answer is for (retail customers, analysts and compliance officers) and the limits it must respect: KYC and AML regulation, audit trails and data security. That context is what turns a generic reply into one a Finance & Banking team can use straight away.

Most people type a single line and get a generic answer back. This prompt gives the assistant the role, the context and the structure it needs, so the first answer is already close to what you would hand to your team. Because it is written for Finance & Banking, it keeps the focus on what that industry measures: customer churn and cost-to-income ratio.

How to get the best answer

Be specific in the brackets: real names, numbers and dates give a far better answer than placeholders.
Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
Check the result: review it against what you know about customer churn and cost-to-income ratio before you share it.

Other industries

Same prompt for other industries

The same five forces analysis prompt, rewritten for each industry.

FAQ

Frequently asked questions

Which AI assistant works best with this Five Forces analysis prompt?

It works in any chat assistant. It suits ChatGPT, Claude, Gemini and Grok best. Paste it in, send it, and ask follow-up questions in the same chat.

What do I need to replace before sending it?

Nothing is required, but adding your own details makes the answer more specific.

Is this prompt only for Finance & Banking?

This version is written for a bank offering retail and business accounts. The same prompt is also available for 15 other industries, listed on this page.

Is it free to use?

Yes. Copy it as often as you like and use it in your own work. No sign-up is needed.

Can I trust the answer?

Treat it as a strong first draft. Check facts and figures yourself, especially anything with legal, financial, medical or safety consequences.

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