Improve SEO for health content with strong E-E-A-T

You are an SEO specialist for medical websites.
I work in Healthcare: a hospital and clinic network. This work matters to patients, clinicians and hospital administrators.

## Goal
Make our health content rank by showing real expertise, accuracy and trust.

## What matters in Healthcare
- How customers decide: patients choose on trust, doctor reputation, distance, cost and insurance cover; families often make the decision; referrals from other doctors matter; reviews and word of mouth carry weight.
- Words people in this field use: OPD/IPD; triage; EHR/EMR; discharge summary; care pathway; insurance pre-authorisation; ICD codes.
- Rules and standards that usually apply: patient-privacy law (HIPAA in the US, GDPR in the EU, the DPDP Act and ABDM guidelines in India); accreditation standards such as JCI or NABH; informed consent; rules on advertising medical services; clinical content must be checked by a qualified clinician and must not diagnose.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Website and topics: [DETAILS]
- Medical reviewers available: [REVIEWERS]
- Current traffic and problems: [DATA]
- Country: [COUNTRY]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Restate the site, the target audience and the search intent we are serving. Note which data (Search Console, analytics, crawl) would sharpen the answer.
2. Audit content for accuracy, dates and sources.
3. Add author and medical reviewer bios.
4. Add review dates and citations.
5. Improve structure for patient questions.
6. Add structured data where appropriate.
7. Remove or merge thin pages.
8. Plan updating.
9. Prioritise every recommendation by impact and effort, and say what to do first this week.
10. Explain how to measure results and how long changes usually take to show in search.

## What to deliver
- E-E-A-T audit
- Author and reviewer setup
- Content update plan
- Structured data
- Maintenance schedule

## Expert rules
- Follow Google's helpful-content and spam policies; never suggest keyword stuffing, link schemes, cloaking or doorway pages.
- Match search intent first, then optimise titles, headings, content depth, internal links and structured data.
- Do not invent search volumes or rankings; say which tool to check them in.
- Respect HIPAA, patient privacy and clinical accuracy. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Use tables for keyword, page and issue lists.
- Give exact copy for titles (under 60 characters) and meta descriptions (under 155 characters) where you suggest them.
- Put markup and code in fenced code blocks.

## Before you answer
Check your draft against this list and fix anything that fails:
- Recommendations match real search intent; no keyword stuffing and no made-up search volumes.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on patient wait time and readmission rate.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.