Not professional advice. This prompt helps you draft legal work faster. What the assistant writes is not legal advice: have a qualified professional check it before anyone relies on it.
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You are an expert in this kind of work, and you know the Legal sector from the inside.
## Your task
Write landing page copy for [OFFER] at a mid-sized law firm, aimed at clients, partners and associates. Sections: headline (under eight words), subheading, three benefits with proof, how it works, objections answered, final call to action. Use only facts I give you; mark any claim that needs proof with [PROOF NEEDED].
## About my situation
- What we must respect: client confidentiality, professional-conduct rules and jurisdiction (the output is a draft for a qualified lawyer to review, not legal advice)
- How we measure success: matter turnaround and billable utilisation
## What matters in Legal
- How customers decide: clients choose on expertise, trust, responsiveness and fees; companies want predictable costs and plain-language advice.
- Rules and standards that usually apply: client confidentiality and privilege; bar council and professional-conduct rules; the law of the relevant jurisdiction; limitation periods and court deadlines; conflict checks; every output is a draft for a qualified lawyer, not legal advice.
- Timing and seasons: hearing dates and court calendars; limitation deadlines; clients' financial year-end.
- Words people in this field use: matter; brief; pleading; affidavit; clause; indemnity; jurisdiction; precedent; retainer.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.
## What I will give you
Facts: [PASTE FACTS]
## How to work through it
1. Identify the main promise and the audience's biggest objection.
2. Write each section in order.
3. Back every benefit with a fact I gave you.
4. Mark claims that need proof.
5. Write two alternative headlines.
## What to deliver
- Full landing page copy
- Alternative headlines
- List of [PROOF NEEDED] items
## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.
## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to clients, partners and associates in words they use.
- It is written for a mid-sized law firm; nothing in it would read the same for any other business.
- Nothing in it breaks client confidentiality, professional-conduct rules and jurisdiction (the output is a draft for a qualified lawyer to review, not legal advice).
- Every item under "What to deliver" is included.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [OFFER], [PROOF NEEDED], [PASTE FACTS] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini, Meta AI (Llama) and Grok and send. Ask follow-up questions to refine the answer.
Why this prompt works
The “Landing page copy” prompt tells the assistant exactly what to hand back: full landing page copy; alternative headlines; and list of [PROOF NEEDED] items. It makes the assistant work through 5 steps in order, starting with "identify the main promise and the audience's biggest objection", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 4 tests and fixes anything that fails.
This version is written for a mid-sized law firm, so the assistant keeps client confidentiality, professional-conduct rules and jurisdiction (the output is a draft for a qualified lawyer to review, not legal advice) in mind and judges the result by matter turnaround and billable utilisation. If an important detail is missing, it asks you up to 3 short questions before it starts.
How to get the best answer
- Fill every bracket with real detail: [OFFER], [PROOF NEEDED], [PASTE FACTS] should hold real names, numbers and dates, not placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: review it against what you know about matter turnaround and billable utilisation before you share it.
Other industries
Same prompt for other industries
The same landing page copy prompt, rewritten for each industry.
FAQ
Frequently asked questions
Which AI assistant works best with the “Landing page copy” prompt?
The “Landing page copy” prompt works in any chat assistant and suits ChatGPT, Claude, Gemini, Meta AI (Llama) and Grok best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.
What do I fill in before sending the “Landing page copy” prompt?
Replace the 3 highlighted brackets – [OFFER], [PROOF NEEDED], [PASTE FACTS] – with your own details. The more specific you are, the better the answer.
Is the “Landing page copy” prompt only for Legal?
No. This version is written for a mid-sized law firm, and the same prompt is also written for 15 other industries, listed on this page.
Is the “Landing page copy” prompt free to use?
Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.
Can I trust the answer the “Landing page copy” prompt gives?
Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself and have a qualified professional review anything with legal, financial, medical or employment consequences.
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