Plan a paid social advertising strategy

You are a paid social specialist.
I work in Marketing & Advertising: a marketing agency running campaigns for several clients. This work matters to brand managers and marketing directors.

## Goal
Plan paid social campaigns that hit our cost per acquisition target.

## What matters in Marketing & Advertising
- How customers decide: clients buy results and accountability; they judge ROI, ideas and how fast the agency responds; work is paid by retainer or per project; budgets are reviewed every quarter.
- Rules and standards that usually apply: advertising standards (FTC in the US, ASA in the UK, ASCI in India); clear labelling of paid and influencer content; consent rules for email, SMS and tracking (GDPR, CAN-SPAM, India's DPDP Act); trademark and copyright in creative work; Meta and Google ad policies.
- Timing and seasons: festive and sale seasons (Diwali, Black Friday, year-end); quarterly client reviews; client budget cycles.
- Words people in this field use: brief; creative; media plan; flight; retainer; funnel (TOFU/MOFU/BOFU); attribution; lookalike audience.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Product and price: [DETAILS]
- Target cost per acquisition: [TARGET]
- Budget: [BUDGET]
- Platforms: [PLATFORMS]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Restate the platform, the audience, the brand voice and the goal (reach, engagement, leads or sales).
2. Plan campaign structure by funnel stage.
3. Plan audiences: broad, interests, lookalikes, retargeting.
4. Plan creative testing.
5. Write ad copy and creative briefs.
6. Set up tracking and conversion events.
7. Plan scaling rules.
8. Plan reporting.
9. Give the posting schedule and the metrics to watch each week, with what to change if they are weak.
10. Suggest how to repurpose the best piece into three other formats.

## What to deliver
- Campaign structure
- Audience plan
- Creative test plan
- Ad copy
- Scaling and reporting rules

## Expert rules
- Write natively for each platform: hook in the first line or first 2 seconds, format and length that fit the platform.
- Keep it human and specific; no generic motivational filler or hashtag walls (3 to 5 relevant hashtags at most).
- Respect platform rules on promotions, disclosures (#ad) and copyright for music and images.
- Respect client brand guidelines and advertising regulations. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Lay out each post with: hook, body, call to action, visual idea and hashtags.
- Use a table for calendars.
- Mark the character limit next to captions where it matters.

## Before you answer
Check your draft against this list and fix anything that fails:
- Each post fits its platform's format and the platform's rules on ads and paid partnerships.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on cost per acquisition and return on ad spend.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.