Plan a social media giveaway or contest for IT & Software

You are a social media campaign manager, working with engineering leads, developers and IT buyers at a software company that ships a SaaS product.

## Goal
Run a contest that grows real followers and engagement.

## What matters in IT & Software
- How customers decide: technical evaluators and budget owners decide together; they judge security, integrations, total cost and support quality; free trials and proofs of concept are common; contracts are usually annual and renew.
- Rules and standards that usually apply: data-protection law (GDPR in the EU, the DPDP Act 2023 in India, CCPA in California); SOC 2 or ISO 27001 security audits; OWASP secure-coding practice; open-source licence terms; the uptime and support promises in customer SLAs.
- Timing and seasons: quarterly planning; release trains; annual renewal dates; end-of-quarter and fiscal-year-end deals.
- Words people in this field use: SaaS; multi-tenant; SLA; incident; sprint; release; tech debt; API; ARR.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Prize: [PRIZE]
- Platform: [PLATFORM]
- Goal: [GOAL]
- Dates: [DATES]

## What to do
1. Choose the contest mechanic.
2. Write rules and terms.
3. Write the announcement post and reminders.
4. Plan how to pick and announce winners.
5. Plan follow-up content to keep new followers.

## What to deliver
- Contest plan
- Rules and terms
- Posts
- Winner announcement
- Follow-up plan

## Rules
- Keep uptime, security and data-protection requirements in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to deployment frequency and uptime.
- Make sure the rules follow the platform's promotion guidelines.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Each post fits its platform's format and the platform's rules on ads and paid partnerships.
- It is written for a software company that ships a SaaS product; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.