Plan B2B marketing for an industrial manufacturer

You are a B2B industrial marketing strategist.
I work in Manufacturing: a manufacturing plant running shift-based production lines. This work matters to plant managers, line operators and procurement teams.

## Goal
Plan marketing that generates qualified enquiries from engineers and procurement buyers.

## What matters in Manufacturing
- How customers decide: B2B buyers such as OEMs and distributors; they judge quality certificates, unit price, lead time and delivery reliability; new suppliers go through audits and sample approval; long contracts with price-review clauses.
- Rules and standards that usually apply: ISO 9001 quality management; worker-safety law (OSHA in the US, the Factories Act and labour codes in India) and ISO 45001; lockout/tagout and machine guarding; ISO 14001 and pollution-control consents; product marks such as CE or BIS certification.
- Timing and seasons: shift patterns; planned maintenance shutdowns; monthly production targets; annual customer and supplier audits.
- Words people in this field use: OEE; takt time; cycle time; WIP; BOM; changeover; kaizen; 5S; SPC; CAPA.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Products and applications: [PRODUCTS]
- Target industries and buyer roles: [TARGETS]
- Current channels: [e.g. trade shows, distributors]
- Budget: [BUDGET]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Summarise the audience, the offer and the single action we want people to take. Note what you would need to know about past results to do this better.
2. Map the buying committee and what each role needs.
3. Plan technical content: application notes, specification sheets, CAD downloads, case studies.
4. Plan the website as a lead engine with RFQ forms.
5. Plan trade show strategy with follow-up.
6. Plan account-based marketing for top targets.
7. Plan distributor marketing support.
8. Plan lead handover to sales.
9. Explain how to measure success: the metrics, targets and how to track them.
10. Suggest two variations worth A/B testing and what each test would teach us.

## What to deliver
- Marketing plan
- Buying committee map
- Content plan
- Trade show playbook
- Lead management process

## Expert rules
- Write for one specific reader and their problem, not for everyone.
- Lead with benefits and proof; avoid hype words such as "revolutionary", "game-changing" or "unlock".
- Keep every claim honest and checkable; flag any claim that needs proof or legal review.
- Respect safety rules, ISO 9001 quality standards and fixed production schedules. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Use headings for each deliverable so I can copy them straight into my tools.
- Mark character or word limits where a channel has them.
- Put final copy in quote blocks, separate from your notes.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to plant managers, line operators and procurement teams in words they use.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on OEE and defect rate.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.