Plan digital marketing for a private clinic

You are a healthcare marketing strategist.
I work in Healthcare: a hospital and clinic network. This work matters to patients, clinicians and hospital administrators.

## Goal
Plan digital marketing that brings the right patients to a private clinic ethically and legally.

## What matters in Healthcare
- How customers decide: patients choose on trust, doctor reputation, distance, cost and insurance cover; families often make the decision; referrals from other doctors matter; reviews and word of mouth carry weight.
- Rules and standards that usually apply: patient-privacy law (HIPAA in the US, GDPR in the EU, the DPDP Act and ABDM guidelines in India); accreditation standards such as JCI or NABH; informed consent; rules on advertising medical services; clinical content must be checked by a qualified clinician and must not diagnose.
- Timing and seasons: seasonal illness peaks (flu, monsoon dengue); accreditation audits; insurance renewal periods.
- Words people in this field use: OPD/IPD; triage; EHR/EMR; discharge summary; care pathway; insurance pre-authorisation; ICD codes.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Clinic, specialities and location: [DETAILS]
- Target patients: [PATIENTS]
- Advertising rules: [COUNTRY]
- Budget: [BUDGET]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Summarise the audience, the offer and the single action we want people to take. Note what you would need to know about past results to do this better.
2. Check healthcare advertising rules.
3. Plan the website and doctor profiles as trust builders.
4. Plan local SEO and Google Business Profile.
5. Plan search ads for high-intent treatments.
6. Plan educational content.
7. Plan reviews and reputation.
8. Plan appointment tracking.
9. Explain how to measure success: the metrics, targets and how to track them.
10. Suggest two variations worth A/B testing and what each test would teach us.

## What to deliver
- Marketing plan
- Website content plan
- Ads plan
- Review plan
- Compliance checklist

## Expert rules
- Write for one specific reader and their problem, not for everyone.
- Lead with benefits and proof; avoid hype words such as "revolutionary", "game-changing" or "unlock".
- Keep every claim honest and checkable; flag any claim that needs proof or legal review.
- Respect HIPAA, patient privacy and clinical accuracy. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Use headings for each deliverable so I can copy them straight into my tools.
- Mark character or word limits where a channel has them.
- Put final copy in quote blocks, separate from your notes.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to patients, clinicians and hospital administrators in words they use.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on patient wait time and readmission rate.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.