Plan SEO for a news or publishing website

You are an SEO lead for publishers.
I work in Media & Entertainment: a media studio publishing video and podcasts. This work matters to audiences, advertisers and creators.

## Goal
Grow search traffic from news, Discover and evergreen content.

## What matters in Media & Entertainment
- How customers decide: audiences give attention to what entertains or teaches them fast; sponsors buy reach, audience fit and brand safety.
- Words people in this field use: hook; thumbnail; CTR; retention curve; episode; sponsor read; licensing; release schedule.
- Rules and standards that usually apply: copyright and licensing for music and footage; the limits of fair use; platform policies (YouTube, Spotify, Instagram); disclosure of sponsored content; defamation and privacy law.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Site and sections: [DETAILS]
- Traffic and sources: [DATA]
- CMS: [CMS]
- Publishing volume: [ARTICLES PER DAY]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Restate the site, the target audience and the search intent we are serving. Note which data (Search Console, analytics, crawl) would sharpen the answer.
2. Check technical basics: speed, mobile, news sitemaps, structured data.
3. Improve headlines and article structure for search and Discover.
4. Build author pages and expertise signals.
5. Plan evergreen hubs and updating old articles.
6. Plan internal linking from news to hubs.
7. Plan image SEO.
8. Set reporting.
9. Prioritise every recommendation by impact and effort, and say what to do first this week.
10. Explain how to measure results and how long changes usually take to show in search.

## What to deliver
- Technical checklist
- Article SEO guidelines
- Author and E-E-A-T plan
- Evergreen plan
- Reporting

## Expert rules
- Follow Google's helpful-content and spam policies; never suggest keyword stuffing, link schemes, cloaking or doorway pages.
- Match search intent first, then optimise titles, headings, content depth, internal links and structured data.
- Do not invent search volumes or rankings; say which tool to check them in.
- Respect copyright, licensing and release schedules. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Use tables for keyword, page and issue lists.
- Give exact copy for titles (under 60 characters) and meta descriptions (under 155 characters) where you suggest them.
- Put markup and code in fenced code blocks.

## Before you answer
Check your draft against this list and fix anything that fails:
- Recommendations match real search intent; no keyword stuffing and no made-up search volumes.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on audience retention and watch time.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.