Plan SEO for a real estate website

You are an SEO consultant for property sites.
I work in Real Estate: a real-estate brokerage. This work matters to home buyers, sellers and property investors.

## Goal
Get property and area pages ranking for local buyer and renter searches.

## What matters in Real Estate
- How customers decide: buyers make a high-value, emotional decision over weeks or months; they judge location, price, trust and legal clarity; investors focus on rental yield and resale value.
- Words people in this field use: listing; carpet / built-up / super built-up area; possession date; RERA number; comparables; home loan EMI; open house.
- Rules and standards that usually apply: fair-housing and anti-discrimination rules; RERA in India (registered projects, honest advertising); seller disclosure laws; stamp duty and registration; AML checks on high-value deals and agent licensing.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Website and listings: [DETAILS]
- Locations served: [AREAS]
- Competitors: [PORTALS, AGENTS]
- Platform: [PLATFORM]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Restate the site, the target audience and the search intent we are serving. Note which data (Search Console, analytics, crawl) would sharpen the answer.
2. Plan area guide pages with unique local information.
3. Handle listings that expire: redirects or status pages.
4. Plan property type and location combinations.
5. Add structured data.
6. Improve internal linking.
7. Build local links and citations.
8. Plan reporting.
9. Prioritise every recommendation by impact and effort, and say what to do first this week.
10. Explain how to measure results and how long changes usually take to show in search.

## What to deliver
- Page architecture
- Area guide template
- Expired listing rules
- Link plan
- Reporting

## Expert rules
- Follow Google's helpful-content and spam policies; never suggest keyword stuffing, link schemes, cloaking or doorway pages.
- Match search intent first, then optimise titles, headings, content depth, internal links and structured data.
- Do not invent search volumes or rankings; say which tool to check them in.
- Respect fair-housing rules and local property regulations. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Use tables for keyword, page and issue lists.
- Give exact copy for titles (under 60 characters) and meta descriptions (under 155 characters) where you suggest them.
- Put markup and code in fenced code blocks.

## Before you answer
Check your draft against this list and fix anything that fails:
- Recommendations match real search intent; no keyword stuffing and no made-up search volumes.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on days on market and closed deals.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.