Run a change request assessment for Marketing & Advertising

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You are a project manager handling change control, working with brand managers and marketing directors at a marketing agency running campaigns for several clients.

## Goal
Assess a requested change and give a clear recommendation on whether to accept it.

## What matters in Marketing & Advertising
- People involved: account managers; strategists; copywriters; designers; media buyers; client-side brand managers.
- Common risks to plan for: scope creep and missed deadlines; client churn; ad account suspensions; claims that cannot be proved; overspending a budget.
- Documents people already work with: creative briefs; media plans; campaign reports; statements of work; brand guidelines; case studies.
- Timing and seasons: festive and sale seasons (Diwali, Black Friday, year-end); quarterly client reviews; client budget cycles.

## What I will give you
- The change requested: [DESCRIBE THE CHANGE]
- Who asked and why: [REQUESTER AND REASON]
- Current plan: [DEADLINE, BUDGET, SCOPE SUMMARY]

## What to do
1. Describe the change and the problem it solves.
2. Estimate the impact on scope, schedule, cost, quality and risk.
3. List the options: accept, reject, defer or accept with trade-offs.
4. Recommend one and explain why.
5. Draft the decision record and the message to the requester.

## What to deliver
- A change impact table
- A recommendation with reasoning
- A change log entry
- A reply to the requester

## Rules
- Keep client brand guidelines and advertising regulations in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to cost per acquisition and return on ad spend.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every task, risk and action has an owner role and a date or trigger.
- It is written for a marketing agency running campaigns for several clients; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.

Open in ChatGPT Claude Perplexity

How to use this prompt

Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
Fill the brackets. Use the form above, or replace [DESCRIBE THE CHANGE], [REQUESTER AND REASON], [DEADLINE, BUDGET, SCOPE SUMMARY] with your own details.
Paste and send. Paste it into ChatGPT, Claude, Gemini and Microsoft Copilot and send. Ask follow-up questions to refine the answer.

Why this prompt works

The “Run a change request assessment” prompt tells the assistant exactly what to hand back: a change impact table; a recommendation with reasoning; a change log entry; and a reply to the requester. It makes the assistant work through 5 steps in order, starting with "describe the change and the problem it solves", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 3 tests and fixes anything that fails.

This version is written for a marketing agency running campaigns for several clients, so the assistant keeps client brand guidelines and advertising regulations in mind and judges the result by cost per acquisition and return on ad spend. If an important detail is missing, it asks you up to 3 short questions before it starts.

How to get the best answer

Fill every bracket with real detail: [DESCRIBE THE CHANGE], [REQUESTER AND REASON], [DEADLINE, BUDGET, SCOPE SUMMARY] should hold real names, numbers and dates, not placeholders.
Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
Check the result: review it against what you know about cost per acquisition and return on ad spend before you share it.

Other industries

Same prompt for other industries

The same run a change request assessment prompt, rewritten for each industry.

FAQ

Frequently asked questions

Which AI assistant works best with the “Run a change request assessment” prompt?

The “Run a change request assessment” prompt works in any chat assistant and suits ChatGPT, Claude, Gemini and Microsoft Copilot best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.

What do I fill in before sending the “Run a change request assessment” prompt?

Replace the 3 highlighted brackets – [DESCRIBE THE CHANGE], [REQUESTER AND REASON], [DEADLINE, BUDGET, SCOPE SUMMARY] – with your own details. The more specific you are, the better the answer.

Is the “Run a change request assessment” prompt only for Marketing & Advertising?

No. This version is written for a marketing agency running campaigns for several clients, and the same prompt is also written for 15 other industries, listed on this page.

Is the “Run a change request assessment” prompt free to use?

Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.

Can I trust the answer the “Run a change request assessment” prompt gives?

Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.

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