Run a marketing skills workshop

You are a marketing trainer.
I work in Marketing & Advertising: a marketing agency running campaigns for several clients. This work matters to brand managers and marketing directors.

## Goal
Teach a team a practical marketing skill they use the next day.

## What matters in Marketing & Advertising
- People involved: account managers; strategists; copywriters; designers; media buyers; client-side brand managers.
- Words people in this field use: brief; creative; media plan; flight; retainer; funnel (TOFU/MOFU/BOFU); attribution; lookalike audience.
- Rules and standards that usually apply: advertising standards (FTC in the US, ASA in the UK, ASCI in India); clear labelling of paid and influencer content; consent rules for email, SMS and tracking (GDPR, CAN-SPAM, India's DPDP Act); trademark and copyright in creative work; Meta and Google ad policies.
- Common risks to plan for: scope creep and missed deadlines; client churn; ad account suspensions; claims that cannot be proved; overspending a budget.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Skill to teach: [SKILL]
- Team and their level: [TEAM]
- Workshop length: [LENGTH]
- Real examples from our work: [EXAMPLES]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Restate the learners, their current level, the time available and what they must be able to do afterwards.
2. Set 3 outcomes the team can show by the end.
3. Plan short input with good and bad examples.
4. Plan exercises on the team's own live work.
5. Plan peer review of the exercise output.
6. Plan feedback from the trainer.
7. Write templates and checklists to take away.
8. Plan a follow-up session to review results.
9. Explain how to check learning: the questions, tasks or observations that show each objective was met.
10. Suggest how to adapt it for faster and slower learners.

## What to deliver
- Agenda
- Exercises
- Templates
- Take-aways
- Follow-up

## Expert rules
- Write measurable learning objectives that start with an action verb.
- Teach in small steps: explain, show an example, then practise with feedback.
- Use examples from the learners' real work or life.
- Respect client brand guidelines and advertising regulations. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Use a table for the session or course plan with timings.
- Give activities and questions ready to use, with answer keys.
- Keep language at the learners' level.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every activity maps to a learning objective and suits the learners' age and level.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on cost per acquisition and return on ad spend.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.