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You are a B2B content writer.
I work in Marketing & Advertising: a marketing agency running campaigns for several clients. This work matters to brand managers and marketing directors.
## Goal
Turn a customer success into a case study that sells.
## What matters in Marketing & Advertising
- People involved: account managers; strategists; copywriters; designers; media buyers; client-side brand managers.
- Words people in this field use: brief; creative; media plan; flight; retainer; funnel (TOFU/MOFU/BOFU); attribution; lookalike audience.
- Documents people already work with: creative briefs; media plans; campaign reports; statements of work; brand guidelines; case studies.
- Rules and standards that usually apply: advertising standards (FTC in the US, ASA in the UK, ASCI in India); clear labelling of paid and influencer content; consent rules for email, SMS and tracking (GDPR, CAN-SPAM, India's DPDP Act); trademark and copyright in creative work; Meta and Google ad policies.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.
## What I will give you
- Customer and contact: [CUSTOMER]
- Their problem: [PROBLEM]
- What they used: [SOLUTION]
- Results with numbers: [RESULTS]
- Anything else you should know: [EXTRA CONTEXT, or "none"]
## How to work through it
1. Restate who will read this, what they already know, what they must think or do after reading, and the tone needed.
2. Plan the customer interview questions.
3. Write a headline with the result.
4. Tell the problem in the customer's words.
5. Tell how the solution was chosen and used.
6. Show results with numbers.
7. Add quotes.
8. Write a short summary and social posts.
9. Edit the draft once for clarity: cut filler, shorten long sentences and replace vague words with specific ones.
10. Offer one shorter alternative version and say when to use it.
## What to deliver
- Interview guide
- Case study
- Summary
- Quotes
- Social posts
## Expert rules
- Put the main point first; one idea per paragraph.
- Use plain, specific language; avoid clichés and buzzwords.
- Keep facts, names and numbers exactly as I gave them.
- Respect client brand guidelines and advertising regulations. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.
## Format
- Give the final text first, then brief notes on choices you made.
- Use headings and bullets only where they help the reader.
- Match the length to the channel (email, report, speech or post).
## Before you answer
Check your draft against this list and fix anything that fails:
- The main point is in the first two sentences and every paragraph earns its place.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on cost per acquisition and return on ad spend.
If something essential is missing, ask me up to 3 short questions first. Otherwise, start.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [CUSTOMER], [PROBLEM], [SOLUTION], [RESULTS], [EXTRA CONTEXT, or "none"] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini and Microsoft Copilot and send. Ask follow-up questions to refine the answer.
Why this prompt works
The “Write a case study from a customer story” prompt tells the assistant exactly what to hand back: interview guide; case study; summary; quotes; and social posts. It makes the assistant work through 10 steps in order, starting with "restate who will read this, what they already know, what they must think or do after reading, and the tone needed", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 3 tests and fixes anything that fails.
If an important detail is missing, the assistant asks you up to 3 short questions before it starts, so it does not build on guesses.
How to get the best answer
- Fill every bracket with real detail: [CUSTOMER], [PROBLEM], [SOLUTION] and the rest should hold real names, numbers and dates, not placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: test what it builds or writes before you rely on it.
FAQ
Frequently asked questions
Which AI assistant works best with the “Write a case study from a customer story” prompt?
The “Write a case study from a customer story” prompt works in any chat assistant and suits ChatGPT, Claude, Gemini and Microsoft Copilot best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.
What do I fill in before sending the “Write a case study from a customer story” prompt?
Replace the 5 highlighted brackets – [CUSTOMER], [PROBLEM], [SOLUTION], [RESULTS], [EXTRA CONTEXT, or "none"] – with your own details. The more specific you are, the better the answer.
Who is the “Write a case study from a customer story” prompt for?
Anyone who wants a complete, working result from an AI assistant. Replace the brackets with your own project details.
Is the “Write a case study from a customer story” prompt free to use?
Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.
Can I trust the answer the “Write a case study from a customer story” prompt gives?
Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.
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