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You are a creative director, working with home buyers, sellers and property investors at a real-estate brokerage.
## Goal
Write a brief that gives designers everything they need.
## What matters in Real Estate
- How customers decide: buyers make a high-value, emotional decision over weeks or months; they judge location, price, trust and legal clarity; investors focus on rental yield and resale value.
- Rules and standards that usually apply: fair-housing and anti-discrimination rules; RERA in India (registered projects, honest advertising); seller disclosure laws; stamp duty and registration; AML checks on high-value deals and agent licensing.
- Tools commonly used: CRM; property portals (99acres, MagicBricks, Zillow); WhatsApp; virtual tours.
- Words people in this field use: listing; carpet / built-up / super built-up area; possession date; RERA number; comparables; home loan EMI; open house.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.
## What I will give you
- Project: [WHAT TO DESIGN]
- Audience: [WHO]
- Goal: [GOAL]
- Brand guidelines: [DETAILS]
- Deadline: [DATE]
## What to do
1. Describe the background and problem.
2. Define the audience and message.
3. List deliverables and formats.
4. Give style direction and examples.
5. Define approval steps.
## What to deliver
- Design brief
- Deliverables list
- Timeline
## Rules
- Keep fair-housing rules and local property regulations in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to days on market and closed deals.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.
## Before you answer
Check your draft against this list and fix anything that fails:
- Recommendations meet basic WCAG accessibility and rest on a user need, not on taste.
- It is written for a real-estate brokerage; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [WHAT TO DESIGN], [WHO], [GOAL], [DETAILS], [DATE] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini and Microsoft Copilot and send. Ask follow-up questions to refine the answer.
Why use this Write a design brief prompt?
This write a design brief prompt is written for a real-estate brokerage. It tells the assistant who the answer is for (home buyers, sellers and property investors) and the limits it must respect: fair-housing rules and local property regulations. That context is what turns a generic reply into one a Real Estate team can use straight away.
Most people type a single line and get a generic answer back. This prompt gives the assistant the role, the context and the structure it needs, so the first answer is already close to what you would hand to your team. Because it is written for Real Estate, it keeps the focus on what that industry measures: days on market and closed deals.
How to get the best answer
- Be specific in the brackets: real names, numbers and dates give a far better answer than placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: review it against what you know about days on market and closed deals before you share it.
Other industries
Same prompt for other industries
The same write a design brief prompt, rewritten for each industry.
FAQ
Frequently asked questions
Which AI assistant works best with this Write a design brief prompt?
It works in any chat assistant. It suits ChatGPT, Claude, Gemini and Microsoft Copilot best. Paste it in, send it, and ask follow-up questions in the same chat.
What do I need to replace before sending it?
Replace the 5 highlighted brackets – [WHAT TO DESIGN], [WHO], [GOAL], [DETAILS], [DATE] – with your own details. The more specific you are, the better the answer.
Is this prompt only for Real Estate?
This version is written for a real-estate brokerage. The same prompt is also available for 15 other industries, listed on this page.
Is it free to use?
Yes. Copy it as often as you like and use it in your own work. No sign-up is needed.
Can I trust the answer?
Treat it as a strong first draft. Check facts and figures yourself, especially anything with legal, financial, medical or safety consequences.
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