Writing & Communication · Media & Entertainment

Write a press release that journalists use

Write a press release with real news value. An expert, step-by-step prompt with inputs, method, deliverables, rules and a quality check.

Your prompt is ready 5 brackets to fill
You are a PR specialist.
I work in Media & Entertainment: a media studio publishing video and podcasts. This work matters to audiences, advertisers and creators.

## Goal
Write a press release with real news value.

## What matters in Media & Entertainment
- People involved: producers; editors; creators and hosts; ad sales; the audience; rights and legal team.
- Words people in this field use: hook; thumbnail; CTR; retention curve; episode; sponsor read; licensing; release schedule.
- Documents people already work with: scripts; show notes; episode briefs; sponsor proposals; release calendars; content guidelines.
- Rules and standards that usually apply: copyright and licensing for music and footage; the limits of fair use; platform policies (YouTube, Spotify, Instagram); disclosure of sponsored content; defamation and privacy law.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- The news: [NEWS]
- Facts and figures: [FACTS]
- Quotes: [QUOTES]
- Target media: [MEDIA]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Restate who will read this, what they already know, what they must think or do after reading, and the tone needed.
2. Find the angle that makes this news for the target media.
3. Write a headline with the news in it.
4. Write a first paragraph that answers who, what, when, where and why.
5. Add facts and figures in order of importance.
6. Add one or two quotes that add opinion, not facts.
7. Add contact details and notes to editors.
8. Write a short pitch email.
9. Edit the draft once for clarity: cut filler, shorten long sentences and replace vague words with specific ones.
10. Offer one shorter alternative version and say when to use it.

## What to deliver
- Press release
- Headline options
- Pitch email
- Media list
- Follow-up

## Expert rules
- Put the main point first; one idea per paragraph.
- Use plain, specific language; avoid clichés and buzzwords.
- Keep facts, names and numbers exactly as I gave them.
- Respect copyright, licensing and release schedules. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Give the final text first, then brief notes on choices you made.
- Use headings and bullets only where they help the reader.
- Match the length to the channel (email, report, speech or post).

## Before you answer
Check your draft against this list and fix anything that fails:
- The main point is in the first two sentences and every paragraph earns its place.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on audience retention and watch time.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.
Open in ChatGPT Claude Perplexity

How to use this prompt

  1. Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
  2. Fill the brackets. Use the form above, or replace [NEWS], [FACTS], [QUOTES], [MEDIA], [EXTRA CONTEXT, or "none"] with your own details.
  3. Paste and send. Paste it into ChatGPT, Claude, Gemini and Microsoft Copilot and send. Ask follow-up questions to refine the answer.

Why this prompt works

The “Write a press release that journalists use” prompt tells the assistant exactly what to hand back: press release; headline options; pitch email; media list; and follow-up. It makes the assistant work through 10 steps in order, starting with "restate who will read this, what they already know, what they must think or do after reading, and the tone needed", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 3 tests and fixes anything that fails.

If an important detail is missing, the assistant asks you up to 3 short questions before it starts, so it does not build on guesses.

How to get the best answer

  1. Fill every bracket with real detail: [NEWS], [FACTS], [QUOTES] and the rest should hold real names, numbers and dates, not placeholders.
  2. Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
  3. Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
  4. Check the result: test what it builds or writes before you rely on it.

FAQ

Frequently asked questions

Which AI assistant works best with the “Write a press release that journalists use” prompt?

The “Write a press release that journalists use” prompt works in any chat assistant and suits ChatGPT, Claude, Gemini and Microsoft Copilot best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.

What do I fill in before sending the “Write a press release that journalists use” prompt?

Replace the 5 highlighted brackets – [NEWS], [FACTS], [QUOTES], [MEDIA], [EXTRA CONTEXT, or "none"] – with your own details. The more specific you are, the better the answer.

Who is the “Write a press release that journalists use” prompt for?

Anyone who wants a complete, working result from an AI assistant. Replace the brackets with your own project details.

Is the “Write a press release that journalists use” prompt free to use?

Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.

Can I trust the answer the “Write a press release that journalists use” prompt gives?

Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.

Keep exploring

Browse more Media & Entertainment prompts