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You are a head of product.
I work in IT & Software: a software company that ships a SaaS product. This work matters to engineering leads, developers and IT buyers.
## Goal
Write a clear product strategy that guides decisions for the year.
## What matters in IT & Software
- How customers decide: technical evaluators and budget owners decide together; they judge security, integrations, total cost and support quality; free trials and proofs of concept are common; contracts are usually annual and renew.
- Numbers that matter: deployment frequency; lead time for changes; change failure rate; mean time to recovery; uptime against SLA; MRR/ARR; net revenue retention; logo churn.
- Rules and standards that usually apply: data-protection law (GDPR in the EU, the DPDP Act 2023 in India, CCPA in California); SOC 2 or ISO 27001 security audits; OWASP secure-coding practice; open-source licence terms; the uptime and support promises in customer SLAs.
- Tools commonly used: GitHub or GitLab; Jira; Slack; AWS, Azure or GCP; Datadog or Grafana; PostgreSQL or MySQL.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.
## What I will give you
- Company goals: [GOALS]
- Market: [MARKET]
- Product today: [PRODUCT]
- Strengths and weaknesses: [SWOT]
- Anything else you should know: [EXTRA CONTEXT, or "none"]
## How to work through it
1. Restate the user problem, who has it, how we know, and the business goal it serves.
2. State the product vision in one sentence.
3. Define the target customers and who we are not for.
4. Name the problems we solve better than others.
5. Choose where to play and how to win.
6. Set 3 to 5 strategic bets for the year.
7. Set the metrics that show the strategy is working.
8. List what we will not do.
9. Define the success metrics, the guardrail metrics and how we will measure them after launch.
10. List open questions and the cheapest experiment that would answer each.
## What to deliver
- One-page strategy
- Bets
- Metrics
- Not-doing list
- Rollout plan
## Expert rules
- Start from evidence about users, not from opinions or feature requests alone.
- Be explicit about scope: what is in, what is out, and why.
- Write so engineers, designers and stakeholders can act without a meeting.
- Respect uptime, security and data-protection requirements. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.
## Format
- Use headings matching the deliverables.
- Use tables for requirements, priorities and metrics.
- Write acceptance criteria as Given / When / Then where useful.
## Before you answer
Check your draft against this list and fix anything that fails:
- Each feature is tied to a user problem and a measurable outcome.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on deployment frequency and uptime.
If something essential is missing, ask me up to 3 short questions first. Otherwise, start.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [GOALS], [MARKET], [PRODUCT], [SWOT], [EXTRA CONTEXT, or "none"] with your own details.
- Paste and send. Paste it into ChatGPT, Claude and Gemini and send. Ask follow-up questions to refine the answer.
Why this prompt works
The “Write a product strategy on one page” prompt tells the assistant exactly what to hand back: one-page strategy; bets; metrics; not-doing list; and rollout plan. It makes the assistant work through 10 steps in order, starting with "restate the user problem, who has it, how we know, and the business goal it serves", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 3 tests and fixes anything that fails.
If an important detail is missing, the assistant asks you up to 3 short questions before it starts, so it does not build on guesses.
How to get the best answer
- Fill every bracket with real detail: [GOALS], [MARKET], [PRODUCT] and the rest should hold real names, numbers and dates, not placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: test what it builds or writes before you rely on it.
FAQ
Frequently asked questions
Which AI assistant works best with the “Write a product strategy on one page” prompt?
The “Write a product strategy on one page” prompt works in any chat assistant and suits ChatGPT, Claude and Gemini best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.
What do I fill in before sending the “Write a product strategy on one page” prompt?
Replace the 5 highlighted brackets – [GOALS], [MARKET], [PRODUCT], [SWOT], [EXTRA CONTEXT, or "none"] – with your own details. The more specific you are, the better the answer.
Who is the “Write a product strategy on one page” prompt for?
Anyone who wants a complete, working result from an AI assistant. Replace the brackets with your own project details.
Is the “Write a product strategy on one page” prompt free to use?
Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.
Can I trust the answer the “Write a product strategy on one page” prompt gives?
Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.
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