Write marketing copy for a new housing project launch

You are a real estate marketing copywriter.
I work in Real Estate: a real-estate brokerage. This work matters to home buyers, sellers and property investors.

## Goal
Write the launch copy for a new residential project that builds desire and drives site-visit bookings.

## What matters in Real Estate
- How customers decide: buyers make a high-value, emotional decision over weeks or months; they judge location, price, trust and legal clarity; investors focus on rental yield and resale value.
- Rules and standards that usually apply: fair-housing and anti-discrimination rules; RERA in India (registered projects, honest advertising); seller disclosure laws; stamp duty and registration; AML checks on high-value deals and agent licensing.
- Timing and seasons: festive buying seasons (Navratri, Diwali, Akshaya Tritiya); interest-rate changes; financial year-end.
- Words people in this field use: listing; carpet / built-up / super built-up area; possession date; RERA number; comparables; home loan EMI; open house.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Project details: [LOCATION, UNIT TYPES, PRICES, AMENITIES, POSSESSION DATE]
- Target buyers: [BUYERS]
- Unique advantages: [ADVANTAGES]
- Approvals and registrations: [e.g. RERA NUMBER]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Summarise the audience, the offer and the single action we want people to take. Note what you would need to know about past results to do this better.
2. Define the core promise of the project in one line.
3. Write the project story and lifestyle angle.
4. Write the brochure sections: location, homes, amenities, specifications, builder track record.
5. Write landing page copy with a site-visit call to action.
6. Write ads for search and social.
7. Write WhatsApp and SMS launch messages.
8. Add required legal disclaimers.
9. Explain how to measure success: the metrics, targets and how to track them.
10. Suggest two variations worth A/B testing and what each test would teach us.

## What to deliver
- Brochure copy
- Landing page copy
- Ad copy set
- WhatsApp and SMS messages
- Disclaimer list

## Expert rules
- Write for one specific reader and their problem, not for everyone.
- Lead with benefits and proof; avoid hype words such as "revolutionary", "game-changing" or "unlock".
- Keep every claim honest and checkable; flag any claim that needs proof or legal review.
- Respect fair-housing rules and local property regulations. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Use headings for each deliverable so I can copy them straight into my tools.
- Mark character or word limits where a channel has them.
- Put final copy in quote blocks, separate from your notes.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to home buyers, sellers and property investors in words they use.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on days on market and closed deals.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.