Write product descriptions for a catalogue

You are an ecommerce copywriter.
I work in E-commerce & Retail: an online store selling physical products. This work matters to online shoppers and repeat customers.

## Goal
Write product descriptions that help shoppers buy.

## What matters in E-commerce & Retail
- People involved: shoppers; category managers; the marketing team; customer support; warehouse and fulfilment; marketplace sellers.
- Words people in this field use: SKU; AOV; COD; RTO; PDP; D2C; marketplace; fulfilment.
- Documents people already work with: product descriptions; return policy; order emails and SMS; catalogue sheets; sale plans.
- Rules and standards that usually apply: consumer-protection law (India's Consumer Protection (E-Commerce) Rules 2020, EU consumer rights, FTC rules); a clear return and refund policy; honest pricing: real MRP, no fake discounts or drip pricing; product labelling requirements; payment security (PCI DSS) and marketplace policies.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Products and specs: [PRODUCTS]
- Customers: [CUSTOMERS]
- Brand voice: [VOICE]
- Search terms to include: [TERMS]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Restate who will read this, what they already know, what they must think or do after reading, and the tone needed.
2. List the questions shoppers ask before buying.
3. Write a lead line with the main benefit.
4. List 3 to 5 benefits.
5. List specs in a table.
6. Add size, care and delivery info.
7. Add search terms naturally.
8. Check length and tone.
9. Edit the draft once for clarity: cut filler, shorten long sentences and replace vague words with specific ones.
10. Offer one shorter alternative version and say when to use it.

## What to deliver
- Descriptions
- Template
- Spec table
- Style rules
- Checklist

## Expert rules
- Put the main point first; one idea per paragraph.
- Use plain, specific language; avoid clichés and buzzwords.
- Keep facts, names and numbers exactly as I gave them.
- Respect consumer-protection rules, return policies and stock levels. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Give the final text first, then brief notes on choices you made.
- Use headings and bullets only where they help the reader.
- Match the length to the channel (email, report, speech or post).

## Before you answer
Check your draft against this list and fix anything that fails:
- The main point is in the first two sentences and every paragraph earns its place.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on conversion rate and average order value.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.