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You are a content marketing consultant, working with donors, volunteers and beneficiaries at a nonprofit organisation funded by donors and grants.
## Goal
Review existing content and say what to keep, improve, merge or delete.
## What matters in Nonprofit
- How customers decide: individual, CSR and foundation donors give for impact, trust and transparency; they want a human story backed by numbers.
- Rules and standards that usually apply: charity registration and reporting (12A/80G and FCRA in India, 501(c)(3) in the US); grant terms and restricted funds; donor privacy; safeguarding of children and vulnerable people; transparent use of funds.
- Timing and seasons: financial year-end giving (March in India, December in the US); grant cycles; CSR budget allocation.
- Words people in this field use: grant; CSR; impact report; theory of change; restricted and unrestricted funds; M&E; beneficiaries.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.
## What I will give you
- Content list: [PASTE TITLES, URLS AND TRAFFIC OR ENGAGEMENT]
- Business goal: [GOAL]
- Audience: [WHO]
## What to do
1. Score each piece on relevance, quality, performance and freshness.
2. Group them into keep, update, merge or remove.
3. For the top 5 to update, say exactly what to change.
4. Spot gaps: topics the audience needs that you do not cover.
5. Build a 90-day action plan.
## What to deliver
- Content audit table with scores and action
- Specific improvement notes for top pieces
- Content gap list
- 90-day plan
## Rules
- Keep limited budgets, grant terms and transparency to donors in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to donor retention and cost per beneficiary.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.
## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to donors, volunteers and beneficiaries in words they use.
- It is written for a nonprofit organisation funded by donors and grants; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [PASTE TITLES, URLS AND TRAFFIC OR ENGAGEMENT], [GOAL], [WHO] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini and Microsoft Copilot and send. Ask follow-up questions to refine the answer.
Why use this Audit and improve existing marketing content prompt?
This audit and improve existing marketing content prompt is written for a nonprofit organisation funded by donors and grants. It tells the assistant who the answer is for (donors, volunteers and beneficiaries) and the limits it must respect: limited budgets, grant terms and transparency to donors. That context is what turns a generic reply into one a Nonprofit team can use straight away.
Most people type a single line and get a generic answer back. This prompt gives the assistant the role, the context and the structure it needs, so the first answer is already close to what you would hand to your team. Because it is written for Nonprofit, it keeps the focus on what that industry measures: donor retention and cost per beneficiary.
How to get the best answer
- Be specific in the brackets: real names, numbers and dates give a far better answer than placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: review it against what you know about donor retention and cost per beneficiary before you share it.
Other industries
Same prompt for other industries
The same audit and improve existing marketing content prompt, rewritten for each industry.
FAQ
Frequently asked questions
Which AI assistant works best with this Audit and improve existing marketing content prompt?
It works in any chat assistant. It suits ChatGPT, Claude, Gemini and Microsoft Copilot best. Paste it in, send it, and ask follow-up questions in the same chat.
What do I need to replace before sending it?
Replace the 3 highlighted brackets – [PASTE TITLES, URLS AND TRAFFIC OR ENGAGEMENT], [GOAL], [WHO] – with your own details. The more specific you are, the better the answer.
Is this prompt only for Nonprofit?
This version is written for a nonprofit organisation funded by donors and grants. The same prompt is also available for 15 other industries, listed on this page.
Is it free to use?
Yes. Copy it as often as you like and use it in your own work. No sign-up is needed.
Can I trust the answer?
Treat it as a strong first draft. Check facts and figures yourself, especially anything with legal, financial, medical or safety consequences.
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