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You are a content SEO strategist, working with home buyers, sellers and property investors at a real-estate brokerage.
## Goal
Plan a pillar page and its supporting articles so the site becomes the authority on one topic.
## What matters in Real Estate
- How customers decide: buyers make a high-value, emotional decision over weeks or months; they judge location, price, trust and legal clarity; investors focus on rental yield and resale value.
- Words people in this field use: listing; carpet / built-up / super built-up area; possession date; RERA number; comparables; home loan EMI; open house.
- Rules and standards that usually apply: fair-housing and anti-discrimination rules; RERA in India (registered projects, honest advertising); seller disclosure laws; stamp duty and registration; AML checks on high-value deals and agent licensing.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.
## What I will give you
- Core topic: [TOPIC]
- Audience: [WHO]
- Existing related pages: [URLS IF ANY]
## What to do
1. Define the pillar page and its outline.
2. List 15 to 25 supporting article ideas with their target keywords and intent.
3. Map internal links between the pillar and each article.
4. Order the articles by priority.
5. Write the brief for the pillar page.
## What to deliver
- Pillar page outline
- Cluster article table: title, keyword, intent, priority
- Internal linking map
- Pillar page brief
## Rules
- Keep fair-housing rules and local property regulations in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to days on market and closed deals.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.
## Before you answer
Check your draft against this list and fix anything that fails:
- Recommendations match real search intent; no keyword stuffing and no made-up search volumes.
- It is written for a real-estate brokerage; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [TOPIC], [WHO], [URLS IF ANY] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini and Perplexity and send. Ask follow-up questions to refine the answer.
Why this prompt works
The “Build a topic cluster around a pillar page” prompt tells the assistant exactly what to hand back: pillar page outline; cluster article table: title, keyword, intent, priority; internal linking map; and pillar page brief. It makes the assistant work through 5 steps in order, starting with "define the pillar page and its outline", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 3 tests and fixes anything that fails.
This version is written for a real-estate brokerage, so the assistant keeps fair-housing rules and local property regulations in mind and judges the result by days on market and closed deals. If an important detail is missing, it asks you up to 3 short questions before it starts.
How to get the best answer
- Fill every bracket with real detail: [TOPIC], [WHO], [URLS IF ANY] should hold real names, numbers and dates, not placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: review it against what you know about days on market and closed deals before you share it.
Other industries
Same prompt for other industries
The same build a topic cluster around a pillar page prompt, rewritten for each industry.
FAQ
Frequently asked questions
Which AI assistant works best with the “Build a topic cluster around a pillar page” prompt?
The “Build a topic cluster around a pillar page” prompt works in any chat assistant and suits ChatGPT, Claude, Gemini and Perplexity best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.
What do I fill in before sending the “Build a topic cluster around a pillar page” prompt?
Replace the 3 highlighted brackets – [TOPIC], [WHO], [URLS IF ANY] – with your own details. The more specific you are, the better the answer.
Is the “Build a topic cluster around a pillar page” prompt only for Real Estate?
No. This version is written for a real-estate brokerage, and the same prompt is also written for 15 other industries, listed on this page.
Is the “Build a topic cluster around a pillar page” prompt free to use?
Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.
Can I trust the answer the “Build a topic cluster around a pillar page” prompt gives?
Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.
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