Content gap analysis for IT & Software

Your prompt is ready 2 brackets to fill

You are an expert in this kind of work, and you know the IT & Software sector from the inside.

## Your task
Compare our content with these competitors of a software company that ships a SaaS product: [COMPETITOR DOMAINS]. Our topics: [OUR TOPICS]. List topics they cover that we do not, topics where our page is thinner, and the ten articles to write first for engineering leads, developers and IT buyers, with a target keyword for each.

## About my situation
- What we must respect: uptime, security and data-protection requirements
- How we measure success: deployment frequency and uptime

## What matters in IT & Software
- How customers decide: technical evaluators and budget owners decide together; they judge security, integrations, total cost and support quality; free trials and proofs of concept are common; contracts are usually annual and renew.
- Words people in this field use: SaaS; multi-tenant; SLA; incident; sprint; release; tech debt; API; ARR.
- Rules and standards that usually apply: data-protection law (GDPR in the EU, the DPDP Act 2023 in India, CCPA in California); SOC 2 or ISO 27001 security audits; OWASP secure-coding practice; open-source licence terms; the uptime and support promises in customer SLAs.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## How to work through it
1. Compare topics covered.
2. List missing and thin topics.
3. Pick the ten articles to write first with keywords.
4. Explain the order.

## What to deliver
- Gap table
- Top ten articles with keywords

## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Recommendations match real search intent; no keyword stuffing and no made-up search volumes.
- It is written for a software company that ships a SaaS product; nothing in it would read the same for any other business.
- Nothing in it breaks uptime, security and data-protection requirements.
- Every item under "What to deliver" is included.

Open in ChatGPT Claude Perplexity

How to use this prompt

Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
Fill the brackets. Use the form above, or replace [COMPETITOR DOMAINS], [OUR TOPICS] with your own details.
Paste and send. Paste it into ChatGPT, Gemini, Perplexity and Grok and send. Ask follow-up questions to refine the answer.

Why this prompt works

The “Content gap analysis” prompt tells the assistant exactly what to hand back: gap table; and top ten articles with keywords. It makes the assistant work through 4 steps in order, starting with "compare topics covered", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 4 tests and fixes anything that fails.

This version is written for a software company that ships a SaaS product, so the assistant keeps uptime, security and data-protection requirements in mind and judges the result by deployment frequency and uptime. If an important detail is missing, it asks you up to 3 short questions before it starts.

How to get the best answer

Fill every bracket with real detail: [COMPETITOR DOMAINS], [OUR TOPICS] should hold real names, numbers and dates, not placeholders.
Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
Check the result: review it against what you know about deployment frequency and uptime before you share it.

Other industries

Same prompt for other industries

The same content gap analysis prompt, rewritten for each industry.

FAQ

Frequently asked questions

Which AI assistant works best with the “Content gap analysis” prompt?

The “Content gap analysis” prompt works in any chat assistant and suits ChatGPT, Gemini, Perplexity and Grok best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.

What do I fill in before sending the “Content gap analysis” prompt?

Replace the 2 highlighted brackets – [COMPETITOR DOMAINS], [OUR TOPICS] – with your own details. The more specific you are, the better the answer.

Is the “Content gap analysis” prompt only for IT & Software?

No. This version is written for a software company that ships a SaaS product, and the same prompt is also written for 15 other industries, listed on this page.

Is the “Content gap analysis” prompt free to use?

Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.

Can I trust the answer the “Content gap analysis” prompt gives?

Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.

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