Content gap analysis for Hospitality & Travel

Your prompt is ready 2 brackets to fill

You are an expert in this kind of work, and you know the Hospitality & Travel sector from the inside.

## Your task
Compare our content with these competitors of a hotel group with its own booking site: [COMPETITOR DOMAINS]. Our topics: [OUR TOPICS]. List topics they cover that we do not, topics where our page is thinner, and the ten articles to write first for guests and travellers, with a target keyword for each.

## About my situation
- What we must respect: seasonal demand, booking-platform rules and guest safety
- How we measure success: occupancy rate and guest review score

## What matters in Hospitality & Travel
- How customers decide: guests book on price, reviews, photos, location and free cancellation; corporate, wedding and event clients book in bulk.
- Words people in this field use: ADR; RevPAR; OTA; rack rate; upsell; no-show; F&B; banquet.
- Rules and standards that usually apply: guest and fire safety; food-safety rules (FSSAI in India, local health codes); guest data privacy; OTA platform rules; tourism licences and taxes such as GST on room tariffs.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## How to work through it
1. Compare topics covered.
2. List missing and thin topics.
3. Pick the ten articles to write first with keywords.
4. Explain the order.

## What to deliver
- Gap table
- Top ten articles with keywords

## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Recommendations match real search intent; no keyword stuffing and no made-up search volumes.
- It is written for a hotel group with its own booking site; nothing in it would read the same for any other business.
- Nothing in it breaks seasonal demand, booking-platform rules and guest safety.
- Every item under "What to deliver" is included.

Open in ChatGPT Claude Perplexity

How to use this prompt

Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
Fill the brackets. Use the form above, or replace [COMPETITOR DOMAINS], [OUR TOPICS] with your own details.
Paste and send. Paste it into ChatGPT, Gemini, Perplexity and Grok and send. Ask follow-up questions to refine the answer.

Why this prompt works

The “Content gap analysis” prompt tells the assistant exactly what to hand back: gap table; and top ten articles with keywords. It makes the assistant work through 4 steps in order, starting with "compare topics covered", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 4 tests and fixes anything that fails.

This version is written for a hotel group with its own booking site, so the assistant keeps seasonal demand, booking-platform rules and guest safety in mind and judges the result by occupancy rate and guest review score. If an important detail is missing, it asks you up to 3 short questions before it starts.

How to get the best answer

Fill every bracket with real detail: [COMPETITOR DOMAINS], [OUR TOPICS] should hold real names, numbers and dates, not placeholders.
Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
Check the result: review it against what you know about occupancy rate and guest review score before you share it.

Other industries

Same prompt for other industries

The same content gap analysis prompt, rewritten for each industry.

FAQ

Frequently asked questions

Which AI assistant works best with the “Content gap analysis” prompt?

The “Content gap analysis” prompt works in any chat assistant and suits ChatGPT, Gemini, Perplexity and Grok best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.

What do I fill in before sending the “Content gap analysis” prompt?

Replace the 2 highlighted brackets – [COMPETITOR DOMAINS], [OUR TOPICS] – with your own details. The more specific you are, the better the answer.

Is the “Content gap analysis” prompt only for Hospitality & Travel?

No. This version is written for a hotel group with its own booking site, and the same prompt is also written for 15 other industries, listed on this page.

Is the “Content gap analysis” prompt free to use?

Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.

Can I trust the answer the “Content gap analysis” prompt gives?

Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.

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