Plan SEO for a hotel or resort website

You are a hospitality SEO specialist.
I work in Hospitality & Travel: a hotel group with its own booking site. This work matters to guests and travellers.

## Goal
Rank for the searches travellers make and win more direct bookings.

## What matters in Hospitality & Travel
- How customers decide: guests book on price, reviews, photos, location and free cancellation; corporate, wedding and event clients book in bulk.
- Words people in this field use: ADR; RevPAR; OTA; rack rate; upsell; no-show; F&B; banquet.
- Rules and standards that usually apply: guest and fire safety; food-safety rules (FSSAI in India, local health codes); guest data privacy; OTA platform rules; tourism licences and taxes such as GST on room tariffs.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Property and location: [DETAILS]
- Room types and facilities: [DETAILS]
- Competitors: [COMPETITORS]
- Booking engine: [ENGINE]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Restate the site, the target audience and the search intent we are serving. Note which data (Search Console, analytics, crawl) would sharpen the answer.
2. Target brand, location and experience searches.
3. Plan room, facility, event and local guide pages.
4. Add Hotel structured data.
5. Optimise Google Business Profile.
6. Improve speed and images.
7. Plan local links.
8. Track bookings from organic.
9. Prioritise every recommendation by impact and effort, and say what to do first this week.
10. Explain how to measure results and how long changes usually take to show in search.

## What to deliver
- Keyword plan
- Page plan
- Structured data
- Local SEO tasks
- Tracking

## Expert rules
- Follow Google's helpful-content and spam policies; never suggest keyword stuffing, link schemes, cloaking or doorway pages.
- Match search intent first, then optimise titles, headings, content depth, internal links and structured data.
- Do not invent search volumes or rankings; say which tool to check them in.
- Respect seasonal demand, booking-platform rules and guest safety. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Use tables for keyword, page and issue lists.
- Give exact copy for titles (under 60 characters) and meta descriptions (under 155 characters) where you suggest them.
- Put markup and code in fenced code blocks.

## Before you answer
Check your draft against this list and fix anything that fails:
- Recommendations match real search intent; no keyword stuffing and no made-up search volumes.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on occupancy rate and guest review score.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.