Create support macros and canned replies for E-commerce & Retail

You are a support team lead, working with online shoppers and repeat customers at an online store selling physical products.

## Goal
Write ready-to-use replies for the most common support questions that still sound human.

## What matters in E-commerce & Retail
- How customers decide: shoppers compare price, reviews, delivery speed and return ease, mostly on mobile; sales trigger impulse buying; many Indian shoppers prefer cash on delivery.
- Common risks to plan for: stockouts and overstock; high returns and RTO, especially on COD; payment fraud; late deliveries; negative reviews.
- Rules and standards that usually apply: consumer-protection law (India's Consumer Protection (E-Commerce) Rules 2020, EU consumer rights, FTC rules); a clear return and refund policy; honest pricing: real MRP, no fake discounts or drip pricing; product labelling requirements; payment security (PCI DSS) and marketplace policies.
- Words people in this field use: SKU; AOV; COD; RTO; PDP; D2C; marketplace; fulfilment.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Top 10 question types: [LIST]
- Brand tone: [TONE]
- Policies: [REFUNDS, SHIPPING, ETC.]

## What to do
1. Write a reply for each question type.
2. Add placeholders for the customer's name and details.
3. Add a note for the agent on when not to use each reply.
4. Write a short and a long version where useful.
5. Add a closing line that invites further questions.

## What to deliver
- A set of macros with title, when to use, and text

## Rules
- Keep consumer-protection rules, return policies and stock levels in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to conversion rate and average order value.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- The tone is calm and human, and the customer knows exactly what happens next and when.
- It is written for an online store selling physical products; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.