Discovery call questions for E-commerce & Retail

Your prompt is ready 0 brackets to fill

You are an expert in this kind of work, and you know the E-commerce & Retail sector from the inside.

## Your task
Give me 15 discovery questions for a first call between an online store selling physical products and a prospect from online shoppers and repeat customers. Group them into situation, pain, impact on conversion rate and average order value, decision process and timeline. Mark the five I must not skip.

## About my situation
- What we must respect: consumer-protection rules, return policies and stock levels

## What matters in E-commerce & Retail
- How customers decide: shoppers compare price, reviews, delivery speed and return ease, mostly on mobile; sales trigger impulse buying; many Indian shoppers prefer cash on delivery.
- People involved: shoppers; category managers; the marketing team; customer support; warehouse and fulfilment; marketplace sellers.
- Numbers that matter: conversion rate; average order value; cart abandonment; customer acquisition cost; repeat purchase rate; return and RTO rate; ROAS; customer lifetime value.
- Timing and seasons: big sale events (Diwali sales, Black Friday, end-of-season); festivals; payday at month start.

## How to work through it
1. Group questions by situation, pain, impact, decision and timeline.
2. Write open questions that make the prospect talk.
3. Mark the five you must not skip.
4. Suggest follow-up probes.

## What to deliver
- 15 questions in groups
- Must-ask five
- Probing follow-ups

## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- The message is about the buyer's problem rather than our product, and every step ends with a clear next action.
- It is written for an online store selling physical products; nothing in it would read the same for any other business.
- Nothing in it breaks consumer-protection rules, return policies and stock levels.
- Every item under "What to deliver" is included.

Open in ChatGPT Claude Perplexity

How to use this prompt

Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
Fill the brackets. Add any details about your situation.
Paste and send. Paste it into ChatGPT, Claude, Gemini and Meta AI (Llama) and send. Ask follow-up questions to refine the answer.

Why use this Discovery call questions prompt?

This discovery call questions prompt is written for an online store selling physical products. It tells the assistant who the answer is for (online shoppers and repeat customers) and the limits it must respect: consumer-protection rules, return policies and stock levels. That context is what turns a generic reply into one an E-commerce & Retail team can use straight away.

Most people type a single line and get a generic answer back. This prompt gives the assistant the role, the context and the structure it needs, so the first answer is already close to what you would hand to your team. Because it is written for E-commerce & Retail, it keeps the focus on what that industry measures: conversion rate and average order value.

How to get the best answer

Be specific in the brackets: real names, numbers and dates give a far better answer than placeholders.
Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
Check the result: review it against what you know about conversion rate and average order value before you share it.

Other industries

Same prompt for other industries

The same discovery call questions prompt, rewritten for each industry.

FAQ

Frequently asked questions

Which AI assistant works best with this Discovery call questions prompt?

It works in any chat assistant. It suits ChatGPT, Claude, Gemini and Meta AI (Llama) best. Paste it in, send it, and ask follow-up questions in the same chat.

What do I need to replace before sending it?

Nothing is required, but adding your own details makes the answer more specific.

Is this prompt only for E-commerce & Retail?

This version is written for an online store selling physical products. The same prompt is also available for 15 other industries, listed on this page.

Is it free to use?

Yes. Copy it as often as you like and use it in your own work. No sign-up is needed.

Can I trust the answer?

Treat it as a strong first draft. Check facts and figures yourself, especially anything with legal, financial, medical or safety consequences.

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