Plan a rebrand strategy

You are a brand strategist.
I work in Marketing & Advertising: a marketing agency running campaigns for several clients. This work matters to brand managers and marketing directors.

## Goal
Decide whether to rebrand and plan it so we keep customer trust.

## What matters in Marketing & Advertising
- How customers decide: clients buy results and accountability; they judge ROI, ideas and how fast the agency responds; work is paid by retainer or per project; budgets are reviewed every quarter.
- Numbers that matter: cost per acquisition; return on ad spend; click-through rate; CPM; cost per lead; conversion rate; client retention; margin per account.
- Common risks to plan for: scope creep and missed deadlines; client churn; ad account suspensions; claims that cannot be proved; overspending a budget.
- Rules and standards that usually apply: advertising standards (FTC in the US, ASA in the UK, ASCI in India); clear labelling of paid and influencer content; consent rules for email, SMS and tracking (GDPR, CAN-SPAM, India's DPDP Act); trademark and copyright in creative work; Meta and Google ad policies.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Current brand and problems: [DETAILS]
- Business changes: [CHANGES]
- Budget: [BUDGET]
- Audiences: [AUDIENCES]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Restate the decision or question, the time horizon and what success would look like in numbers. Say what information would change your answer.
2. Diagnose the brand problem.
3. Decide refresh versus full rebrand.
4. Define brand strategy.
5. Plan identity work.
6. Plan rollout.
7. Plan measurement.
8. Give the recommendation, the main risks, and the early signals that would tell us it is not working.
9. Turn it into a 90-day action plan with owners, milestones and costs.

## What to deliver
- Diagnosis
- Decision
- Strategy
- Rollout
- Metrics

## Expert rules
- Back every claim with logic or evidence; show the numbers and the assumptions behind them.
- Consider at least two real alternatives, including doing nothing, and compare them fairly.
- Be direct: say what you would do and why, and what you would not do.
- Respect client brand guidelines and advertising regulations. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Start with a one-paragraph executive summary.
- Use tables for options, comparisons and financial estimates.
- Keep the main answer scannable with headings; put detail in appendices.

## Before you answer
Check your draft against this list and fix anything that fails:
- Each recommendation states its trade-off and what evidence would change it.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on cost per acquisition and return on ad spend.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.