Competitive analysis for Marketing & Advertising

Your prompt is ready 1 bracket to fill

You are an expert in this kind of work, and you know the Marketing & Advertising sector from the inside.

## Your task
Compare a marketing agency running campaigns for several clients with these competitors: [COMPETITORS]. Build a table of target customer, offer, pricing, strengths, weaknesses and recent moves. Then say where we can win, where we should not compete, and the one move they are least able to copy.

## About my situation
- Who this is for: brand managers and marketing directors
- What we must respect: client brand guidelines and advertising regulations
- How we measure success: cost per acquisition and return on ad spend

## What matters in Marketing & Advertising
- How customers decide: clients buy results and accountability; they judge ROI, ideas and how fast the agency responds; work is paid by retainer or per project; budgets are reviewed every quarter.
- Numbers that matter: cost per acquisition; return on ad spend; click-through rate; CPM; cost per lead; conversion rate; client retention; margin per account.
- Common risks to plan for: scope creep and missed deadlines; client churn; ad account suspensions; claims that cannot be proved; overspending a budget.
- Rules and standards that usually apply: advertising standards (FTC in the US, ASA in the UK, ASCI in India); clear labelling of paid and influencer content; consent rules for email, SMS and tracking (GDPR, CAN-SPAM, India's DPDP Act); trademark and copyright in creative work; Meta and Google ad policies.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## How to work through it
1. Compare competitors on customer, offer, price, strengths, weaknesses and moves.
2. Find where we can win.
3. Say where not to compete.
4. Name the move they cannot easily copy.

## What to deliver
- Comparison table
- Where to win
- Where not to compete

## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Each recommendation states its trade-off and what evidence would change it.
- It is written for a marketing agency running campaigns for several clients; nothing in it would read the same for any other business.
- Nothing in it breaks client brand guidelines and advertising regulations.
- Every item under "What to deliver" is included.

Open in ChatGPT Claude Perplexity

How to use this prompt

Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
Fill the brackets. Use the form above, or replace [COMPETITORS] with your own details.
Paste and send. Paste it into ChatGPT, Claude, Gemini, Perplexity and Grok and send. Ask follow-up questions to refine the answer.

Why use this Competitive analysis prompt?

This competitive analysis prompt is written for a marketing agency running campaigns for several clients. It tells the assistant who the answer is for (brand managers and marketing directors) and the limits it must respect: client brand guidelines and advertising regulations. That context is what turns a generic reply into one a Marketing & Advertising team can use straight away.

Most people type a single line and get a generic answer back. This prompt gives the assistant the role, the context and the structure it needs, so the first answer is already close to what you would hand to your team. Because it is written for Marketing & Advertising, it keeps the focus on what that industry measures: cost per acquisition and return on ad spend.

How to get the best answer

Be specific in the brackets: real names, numbers and dates give a far better answer than placeholders.
Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
Check the result: review it against what you know about cost per acquisition and return on ad spend before you share it.

Other industries

Same prompt for other industries

The same competitive analysis prompt, rewritten for each industry.

FAQ

Frequently asked questions

Which AI assistant works best with this Competitive analysis prompt?

It works in any chat assistant. It suits ChatGPT, Claude, Gemini, Perplexity and Grok best. Paste it in, send it, and ask follow-up questions in the same chat.

What do I need to replace before sending it?

Replace the highlighted bracket – [COMPETITORS] – with your own details. The more specific you are, the better the answer.

Is this prompt only for Marketing & Advertising?

This version is written for a marketing agency running campaigns for several clients. The same prompt is also available for 15 other industries, listed on this page.

Is it free to use?

Yes. Copy it as often as you like and use it in your own work. No sign-up is needed.

Can I trust the answer?

Treat it as a strong first draft. Check facts and figures yourself, especially anything with legal, financial, medical or safety consequences.

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