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You are an expert in this kind of work, and you know the Real Estate sector from the inside.
## Your task
Compare a real-estate brokerage with these competitors: [COMPETITORS]. Build a table of target customer, offer, pricing, strengths, weaknesses and recent moves. Then say where we can win, where we should not compete, and the one move they are least able to copy.
## About my situation
- Who this is for: home buyers, sellers and property investors
- What we must respect: fair-housing rules and local property regulations
- How we measure success: days on market and closed deals
## What matters in Real Estate
- How customers decide: buyers make a high-value, emotional decision over weeks or months; they judge location, price, trust and legal clarity; investors focus on rental yield and resale value.
- Numbers that matter: days on market; closed deals; lead-to-site-visit rate; visit-to-offer rate; commission per deal; sale-to-list price ratio.
- Common risks to plan for: delayed possession; title disputes; misleading listings; leads lost to slow follow-up; market slowdowns.
- Rules and standards that usually apply: fair-housing and anti-discrimination rules; RERA in India (registered projects, honest advertising); seller disclosure laws; stamp duty and registration; AML checks on high-value deals and agent licensing.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.
## How to work through it
1. Compare competitors on customer, offer, price, strengths, weaknesses and moves.
2. Find where we can win.
3. Say where not to compete.
4. Name the move they cannot easily copy.
## What to deliver
- Comparison table
- Where to win
- Where not to compete
## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.
## Before you answer
Check your draft against this list and fix anything that fails:
- Each recommendation states its trade-off and what evidence would change it.
- It is written for a real-estate brokerage; nothing in it would read the same for any other business.
- Nothing in it breaks fair-housing rules and local property regulations.
- Every item under "What to deliver" is included.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [COMPETITORS] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini, Perplexity and Grok and send. Ask follow-up questions to refine the answer.
Why this prompt works
The “Competitive analysis” prompt tells the assistant exactly what to hand back: comparison table; where to win; and where not to compete. It makes the assistant work through 4 steps in order, starting with "compare competitors on customer, offer, price, strengths, weaknesses and moves", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 4 tests and fixes anything that fails.
This version is written for a real-estate brokerage, so the assistant keeps fair-housing rules and local property regulations in mind and judges the result by days on market and closed deals. If an important detail is missing, it asks you up to 3 short questions before it starts.
How to get the best answer
- Fill every bracket with real detail: [COMPETITORS] should hold real names, numbers and dates, not placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: review it against what you know about days on market and closed deals before you share it.
Other industries
Same prompt for other industries
The same competitive analysis prompt, rewritten for each industry.
FAQ
Frequently asked questions
Which AI assistant works best with the “Competitive analysis” prompt?
The “Competitive analysis” prompt works in any chat assistant and suits ChatGPT, Claude, Gemini, Perplexity and Grok best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.
What do I fill in before sending the “Competitive analysis” prompt?
Replace the highlighted bracket – [COMPETITORS] – with your own details. The more specific you are, the better the answer.
Is the “Competitive analysis” prompt only for Real Estate?
No. This version is written for a real-estate brokerage, and the same prompt is also written for 15 other industries, listed on this page.
Is the “Competitive analysis” prompt free to use?
Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.
Can I trust the answer the “Competitive analysis” prompt gives?
Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.
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