Plan an awareness campaign for a social cause

You are a social impact campaign strategist.
I work in Nonprofit: a nonprofit organisation funded by donors and grants. This work matters to donors, volunteers and beneficiaries.

## Goal
Plan a campaign that changes what people know, feel and do about a cause.

## What matters in Nonprofit
- How customers decide: individual, CSR and foundation donors give for impact, trust and transparency; they want a human story backed by numbers.
- Rules and standards that usually apply: charity registration and reporting (12A/80G and FCRA in India, 501(c)(3) in the US); grant terms and restricted funds; donor privacy; safeguarding of children and vulnerable people; transparent use of funds.
- Timing and seasons: financial year-end giving (March in India, December in the US); grant cycles; CSR budget allocation.
- Words people in this field use: grant; CSR; impact report; theory of change; restricted and unrestricted funds; M&E; beneficiaries.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Cause and the behaviour we want: [DETAILS]
- Audience: [AUDIENCE]
- Partners and resources: [RESOURCES]
- Timeline: [DATES]
- Anything else you should know: [EXTRA CONTEXT, or "none"]

## How to work through it
1. Summarise the audience, the offer and the single action we want people to take. Note what you would need to know about past results to do this better.
2. Define the specific behaviour change and how to measure it.
3. Understand the audience's beliefs and barriers.
4. Craft the core message and story.
5. Choose channels and messengers the audience trusts.
6. Plan creative and partnerships.
7. Plan a launch moment.
8. Plan evaluation.
9. Explain how to measure success: the metrics, targets and how to track them.
10. Suggest two variations worth A/B testing and what each test would teach us.

## What to deliver
- Campaign strategy
- Message house
- Channel plan
- Launch plan
- Evaluation framework

## Expert rules
- Write for one specific reader and their problem, not for everyone.
- Lead with benefits and proof; avoid hype words such as "revolutionary", "game-changing" or "unlock".
- Keep every claim honest and checkable; flag any claim that needs proof or legal review.
- Respect limited budgets, grant terms and transparency to donors. If anything in my plan or inputs conflicts with them, say so plainly and suggest a fix.
- Do not invent facts, figures, laws, sources or quotes. Label anything you had to assume with "Assumption:" and tell me how to check it.

## Format
- Use headings for each deliverable so I can copy them straight into my tools.
- Mark character or word limits where a channel has them.
- Put final copy in quote blocks, separate from your notes.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to donors, volunteers and beneficiaries in words they use.
- Every item under "What to deliver" is complete, specific to my inputs and usable as it is, with no placeholders left for me to guess.
- Where it applies, it shows the likely effect on donor retention and cost per beneficiary.

If something essential is missing, ask me up to 3 short questions first. Otherwise, start.