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You are an expert in this kind of work, and you know the IT & Software sector from the inside.
## Your task
Write a press release from a software company that ships a SaaS product announcing [NEWS]. Include headline, subhead, dateline, a lead paragraph that answers who, what, when, where and why, two quotes from [SPOKESPEOPLE], background, boilerplate and media contact. Only facts I give: [PASTE FACTS]
## About my situation
- Who this is for: engineering leads, developers and IT buyers
- What we must respect: uptime, security and data-protection requirements
- How we measure success: deployment frequency and uptime
## What matters in IT & Software
- People involved: product managers; engineering leads; DevOps and SRE engineers; the security team; customer success; IT buyers and procurement.
- Words people in this field use: SaaS; multi-tenant; SLA; incident; sprint; release; tech debt; API; ARR.
- Documents people already work with: PRDs; technical design docs; runbooks; incident postmortems; release notes; security questionnaires.
- Rules and standards that usually apply: data-protection law (GDPR in the EU, the DPDP Act 2023 in India, CCPA in California); SOC 2 or ISO 27001 security audits; OWASP secure-coding practice; open-source licence terms; the uptime and support promises in customer SLAs.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.
## How to work through it
1. Write the headline and subhead.
2. Write a lead that answers who, what, when, where and why.
3. Add quotes, background and boilerplate.
## What to deliver
- Press release
- Media pitch email
## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.
## Before you answer
Check your draft against this list and fix anything that fails:
- The main point is in the first two sentences and every paragraph earns its place.
- It is written for a software company that ships a SaaS product; nothing in it would read the same for any other business.
- Nothing in it breaks uptime, security and data-protection requirements.
- Every item under "What to deliver" is included.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [NEWS], [SPOKESPEOPLE], [PASTE FACTS] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini, Meta AI (Llama) and Grok and send. Ask follow-up questions to refine the answer.
Why this prompt works
The “Press release” prompt tells the assistant exactly what to hand back: press release; and media pitch email. It makes the assistant work through 3 steps in order, starting with "write the headline and subhead", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 4 tests and fixes anything that fails.
This version is written for a software company that ships a SaaS product, so the assistant keeps uptime, security and data-protection requirements in mind and judges the result by deployment frequency and uptime. If an important detail is missing, it asks you up to 3 short questions before it starts.
How to get the best answer
- Fill every bracket with real detail: [NEWS], [SPOKESPEOPLE], [PASTE FACTS] should hold real names, numbers and dates, not placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: review it against what you know about deployment frequency and uptime before you share it.
Other industries
Same prompt for other industries
The same press release prompt, rewritten for each industry.
FAQ
Frequently asked questions
Which AI assistant works best with the “Press release” prompt?
The “Press release” prompt works in any chat assistant and suits ChatGPT, Claude, Gemini, Meta AI (Llama) and Grok best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.
What do I fill in before sending the “Press release” prompt?
Replace the 3 highlighted brackets – [NEWS], [SPOKESPEOPLE], [PASTE FACTS] – with your own details. The more specific you are, the better the answer.
Is the “Press release” prompt only for IT & Software?
No. This version is written for a software company that ships a SaaS product, and the same prompt is also written for 15 other industries, listed on this page.
Is the “Press release” prompt free to use?
Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.
Can I trust the answer the “Press release” prompt gives?
Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.
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