Write a brand story and messaging guide for IT & Software

Your prompt is ready 4 brackets to fill

You are a brand strategist, working with engineering leads, developers and IT buyers at a software company that ships a SaaS product.

## Goal
Define how the brand talks about itself so every piece of content sounds consistent.

## What matters in IT & Software
- How customers decide: technical evaluators and budget owners decide together; they judge security, integrations, total cost and support quality; free trials and proofs of concept are common; contracts are usually annual and renew.
- Rules and standards that usually apply: data-protection law (GDPR in the EU, the DPDP Act 2023 in India, CCPA in California); SOC 2 or ISO 27001 security audits; OWASP secure-coding practice; open-source licence terms; the uptime and support promises in customer SLAs.
- Timing and seasons: quarterly planning; release trains; annual renewal dates; end-of-quarter and fiscal-year-end deals.
- Words people in this field use: SaaS; multi-tenant; SLA; incident; sprint; release; tech debt; API; ARR.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Company and product: [NAME AND WHAT IT DOES]
- Who it serves: [CUSTOMER]
- Why it was started: [FOUNDING STORY]
- Competitors: [NAMES]

## What to do
1. Write the brand story in 150 words.
2. Define the positioning statement.
3. Set 3 to 4 voice traits with do and don't examples.
4. Write key messages for each audience segment.
5. Write taglines, an elevator pitch and boilerplate text.

## What to deliver
- Brand story
- Positioning statement
- Voice and tone guide with examples
- Message house table
- 5 tagline options and a 30-second pitch

## Rules
- Keep uptime, security and data-protection requirements in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to deployment frequency and uptime.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to engineering leads, developers and IT buyers in words they use.
- It is written for a software company that ships a SaaS product; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.

Open in ChatGPT Claude Perplexity

How to use this prompt

Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
Fill the brackets. Use the form above, or replace [NAME AND WHAT IT DOES], [CUSTOMER], [FOUNDING STORY], [NAMES] with your own details.
Paste and send. Paste it into ChatGPT, Claude, Gemini and Microsoft Copilot and send. Ask follow-up questions to refine the answer.

Why use this Write a brand story and messaging guide prompt?

This write a brand story and messaging guide prompt is written for a software company that ships a SaaS product. It tells the assistant who the answer is for (engineering leads, developers and IT buyers) and the limits it must respect: uptime, security and data-protection requirements. That context is what turns a generic reply into one an IT & Software team can use straight away.

Most people type a single line and get a generic answer back. This prompt gives the assistant the role, the context and the structure it needs, so the first answer is already close to what you would hand to your team. Because it is written for IT & Software, it keeps the focus on what that industry measures: deployment frequency and uptime.

How to get the best answer

Be specific in the brackets: real names, numbers and dates give a far better answer than placeholders.
Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
Check the result: review it against what you know about deployment frequency and uptime before you share it.

Other industries

Same prompt for other industries

The same write a brand story and messaging guide prompt, rewritten for each industry.

FAQ

Frequently asked questions

Which AI assistant works best with this Write a brand story and messaging guide prompt?

It works in any chat assistant. It suits ChatGPT, Claude, Gemini and Microsoft Copilot best. Paste it in, send it, and ask follow-up questions in the same chat.

What do I need to replace before sending it?

Replace the 4 highlighted brackets – [NAME AND WHAT IT DOES], [CUSTOMER], [FOUNDING STORY], [NAMES] – with your own details. The more specific you are, the better the answer.

Is this prompt only for IT & Software?

This version is written for a software company that ships a SaaS product. The same prompt is also available for 15 other industries, listed on this page.

Is it free to use?

Yes. Copy it as often as you like and use it in your own work. No sign-up is needed.

Can I trust the answer?

Treat it as a strong first draft. Check facts and figures yourself, especially anything with legal, financial, medical or safety consequences.

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