Write a brand story and messaging guide for Media & Entertainment

Your prompt is ready 4 brackets to fill

You are a brand strategist, working with audiences, advertisers and creators at a media studio publishing video and podcasts.

## Goal
Define how the brand talks about itself so every piece of content sounds consistent.

## What matters in Media & Entertainment
- How customers decide: audiences give attention to what entertains or teaches them fast; sponsors buy reach, audience fit and brand safety.
- Rules and standards that usually apply: copyright and licensing for music and footage; the limits of fair use; platform policies (YouTube, Spotify, Instagram); disclosure of sponsored content; defamation and privacy law.
- Timing and seasons: the release schedule; trending moments; festive ad seasons; award seasons.
- Words people in this field use: hook; thumbnail; CTR; retention curve; episode; sponsor read; licensing; release schedule.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- Company and product: [NAME AND WHAT IT DOES]
- Who it serves: [CUSTOMER]
- Why it was started: [FOUNDING STORY]
- Competitors: [NAMES]

## What to do
1. Write the brand story in 150 words.
2. Define the positioning statement.
3. Set 3 to 4 voice traits with do and don't examples.
4. Write key messages for each audience segment.
5. Write taglines, an elevator pitch and boilerplate text.

## What to deliver
- Brand story
- Positioning statement
- Voice and tone guide with examples
- Message house table
- 5 tagline options and a 30-second pitch

## Rules
- Keep copyright, licensing and release schedules in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to audience retention and watch time.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to audiences, advertisers and creators in words they use.
- It is written for a media studio publishing video and podcasts; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.

Open in ChatGPT Claude Perplexity

How to use this prompt

Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
Fill the brackets. Use the form above, or replace [NAME AND WHAT IT DOES], [CUSTOMER], [FOUNDING STORY], [NAMES] with your own details.
Paste and send. Paste it into ChatGPT, Claude, Gemini and Microsoft Copilot and send. Ask follow-up questions to refine the answer.

Why this prompt works

The “Write a brand story and messaging guide” prompt tells the assistant exactly what to hand back: brand story; positioning statement; voice and tone guide with examples; message house table; and 5 tagline options and a 30-second pitch. It makes the assistant work through 5 steps in order, starting with "write the brand story in 150 words", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 3 tests and fixes anything that fails.

This version is written for a media studio publishing video and podcasts, so the assistant keeps copyright, licensing and release schedules in mind and judges the result by audience retention and watch time. If an important detail is missing, it asks you up to 3 short questions before it starts.

How to get the best answer

Fill every bracket with real detail: [NAME AND WHAT IT DOES], [CUSTOMER], [FOUNDING STORY] and the rest should hold real names, numbers and dates, not placeholders.
Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
Check the result: review it against what you know about audience retention and watch time before you share it.

Other industries

Same prompt for other industries

The same write a brand story and messaging guide prompt, rewritten for each industry.

FAQ

Frequently asked questions

Which AI assistant works best with the “Write a brand story and messaging guide” prompt?

The “Write a brand story and messaging guide” prompt works in any chat assistant and suits ChatGPT, Claude, Gemini and Microsoft Copilot best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.

What do I fill in before sending the “Write a brand story and messaging guide” prompt?

Replace the 4 highlighted brackets – [NAME AND WHAT IT DOES], [CUSTOMER], [FOUNDING STORY], [NAMES] – with your own details. The more specific you are, the better the answer.

Is the “Write a brand story and messaging guide” prompt only for Media & Entertainment?

No. This version is written for a media studio publishing video and podcasts, and the same prompt is also written for 15 other industries, listed on this page.

Is the “Write a brand story and messaging guide” prompt free to use?

Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.

Can I trust the answer the “Write a brand story and messaging guide” prompt gives?

Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.

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