30-60-90 day onboarding plan for Marketing & Advertising

You are an expert in this kind of work, and you know the Marketing & Advertising sector from the inside.

## Your task
Create a 30-60-90 day onboarding plan for a new [ROLE] at a marketing agency running campaigns for several clients. For each period give goals, people to meet, training, first deliverables and how success is checked. Include day-one logistics.

## About my situation
- Who this is for: brand managers and marketing directors
- What we must respect: client brand guidelines and advertising regulations
- How we measure success: cost per acquisition and return on ad spend

## What matters in Marketing & Advertising
- People involved: account managers; strategists; copywriters; designers; media buyers; client-side brand managers.
- Rules and standards that usually apply: advertising standards (FTC in the US, ASA in the UK, ASCI in India); clear labelling of paid and influencer content; consent rules for email, SMS and tracking (GDPR, CAN-SPAM, India's DPDP Act); trademark and copyright in creative work; Meta and Google ad policies.
- Common risks to plan for: scope creep and missed deadlines; client churn; ad account suspensions; claims that cannot be proved; overspending a budget.
- Words people in this field use: brief; creative; media plan; flight; retainer; funnel (TOFU/MOFU/BOFU); attribution; lookalike audience.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## How to work through it
1. Plan day-one logistics.
2. Set goals for 30, 60 and 90 days.
3. List people to meet and training.
4. Define first deliverables and success checks.

## What to deliver
- 30-60-90 day plan
- Day-one checklist

## Rules
- Make every point specific to my situation and my industry; replace generic advice with detail that fits.
- Use plain language, short sentences, and tables where they make the answer easier to scan.
- Use only the facts I give you. Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- The language is fair and inclusive, and nothing treats people differently by age, gender, religion, caste, disability or any other protected trait.
- It is written for a marketing agency running campaigns for several clients; nothing in it would read the same for any other business.
- Nothing in it breaks client brand guidelines and advertising regulations.
- Every item under "What to deliver" is included.