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You are a sales enablement leader, working with home buyers, sellers and property investors at a real-estate brokerage.
## Goal
Write a playbook that shows every salesperson how to sell the product the same, proven way.
## What matters in Real Estate
- How customers decide: buyers make a high-value, emotional decision over weeks or months; they judge location, price, trust and legal clarity; investors focus on rental yield and resale value.
- People involved: agents and brokers; buyers; sellers; investors; developers; home-loan lenders; legal and documentation staff.
- Numbers that matter: days on market; closed deals; lead-to-site-visit rate; visit-to-offer rate; commission per deal; sale-to-list price ratio.
- Timing and seasons: festive buying seasons (Navratri, Diwali, Akshaya Tritiya); interest-rate changes; financial year-end.
## What I will give you
- Product and pricing: [DETAILS]
- Sales stages today: [STAGES]
- Typical deal size and cycle length: [NUMBERS]
- Top objections: [LIST]
## What to do
1. Define each sales stage with entry and exit criteria.
2. Write the key activities and talk tracks for each stage.
3. Add discovery questions and a qualification framework.
4. Add objection handling, competitor comparisons and pricing rules.
5. Add templates and the metrics to track.
## What to deliver
- Stage-by-stage playbook
- Discovery and qualification guide
- Objection library
- Battle cards
- Templates and KPI list
## Rules
- Keep fair-housing rules and local property regulations in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to days on market and closed deals.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.
## Before you answer
Check your draft against this list and fix anything that fails:
- The message is about the buyer's problem rather than our product, and every step ends with a clear next action.
- It is written for a real-estate brokerage; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [DETAILS], [STAGES], [NUMBERS], [LIST] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini and Microsoft Copilot and send. Ask follow-up questions to refine the answer.
Why this prompt works
The “Create a sales playbook” prompt tells the assistant exactly what to hand back: stage-by-stage playbook; discovery and qualification guide; objection library; battle cards; and templates and KPI list. It makes the assistant work through 5 steps in order, starting with "define each sales stage with entry and exit criteria", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 3 tests and fixes anything that fails.
This version is written for a real-estate brokerage, so the assistant keeps fair-housing rules and local property regulations in mind and judges the result by days on market and closed deals. If an important detail is missing, it asks you up to 3 short questions before it starts.
How to get the best answer
- Fill every bracket with real detail: [DETAILS], [STAGES], [NUMBERS] and the rest should hold real names, numbers and dates, not placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: review it against what you know about days on market and closed deals before you share it.
Other industries
Same prompt for other industries
The same create a sales playbook prompt, rewritten for each industry.
FAQ
Frequently asked questions
Which AI assistant works best with the “Create a sales playbook” prompt?
The “Create a sales playbook” prompt works in any chat assistant and suits ChatGPT, Claude, Gemini and Microsoft Copilot best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.
What do I fill in before sending the “Create a sales playbook” prompt?
Replace the 4 highlighted brackets – [DETAILS], [STAGES], [NUMBERS], [LIST] – with your own details. The more specific you are, the better the answer.
Is the “Create a sales playbook” prompt only for Real Estate?
No. This version is written for a real-estate brokerage, and the same prompt is also written for 15 other industries, listed on this page.
Is the “Create a sales playbook” prompt free to use?
Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.
Can I trust the answer the “Create a sales playbook” prompt gives?
Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.
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