Not professional advice. This prompt helps you draft legal work faster. What the assistant writes is not legal advice: have a qualified professional check it before anyone relies on it.
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You are a sales development expert, working with clients, partners and associates at a mid-sized law firm.
## Goal
Create a 3-week outreach sequence across email, LinkedIn and phone that books meetings.
## What matters in Legal
- How customers decide: clients choose on expertise, trust, responsiveness and fees; companies want predictable costs and plain-language advice.
- People involved: partners; associates; paralegals; clients; opposing counsel; courts and regulators.
- Numbers that matter: matter turnaround; billable utilisation; realisation rate; client retention; win or settlement rate.
- Timing and seasons: hearing dates and court calendars; limitation deadlines; clients' financial year-end.
## What I will give you
- Product and main benefit: [DETAILS]
- Target role and company type: [PERSONA]
- Proof: [CUSTOMER RESULTS OR LOGOS]
- Meeting goal: [e.g. 20-minute demo]
## What to do
1. Plan the sequence: day, channel and purpose of each touch.
2. Write 4 emails, each under 120 words, each with a different angle.
3. Write 2 LinkedIn messages and a connection note.
4. Write a 30-second call opener and a voicemail script.
5. Add personalisation tips for each touch.
## What to deliver
- Sequence table
- 4 emails with subject lines
- LinkedIn messages
- Call opener and voicemail
- Personalisation checklist
## Rules
- Keep client confidentiality, professional-conduct rules and jurisdiction (the output is a draft for a qualified lawyer to review, not legal advice) in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to matter turnaround and billable utilisation.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.
## Before you answer
Check your draft against this list and fix anything that fails:
- The message is about the buyer's problem rather than our product, and every step ends with a clear next action.
- It is written for a mid-sized law firm; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [DETAILS], [PERSONA], [CUSTOMER RESULTS OR LOGOS], [e.g. 20-minute demo] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini and Microsoft Copilot and send. Ask follow-up questions to refine the answer.
Why this prompt works
The “Write a multi-touch cold outreach sequence” prompt tells the assistant exactly what to hand back: sequence table; 4 emails with subject lines; linkedIn messages; call opener and voicemail; and personalisation checklist. It makes the assistant work through 5 steps in order, starting with "plan the sequence: day, channel and purpose of each touch", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 3 tests and fixes anything that fails.
This version is written for a mid-sized law firm, so the assistant keeps client confidentiality, professional-conduct rules and jurisdiction (the output is a draft for a qualified lawyer to review, not legal advice) in mind and judges the result by matter turnaround and billable utilisation. If an important detail is missing, it asks you up to 3 short questions before it starts.
How to get the best answer
- Fill every bracket with real detail: [DETAILS], [PERSONA], [CUSTOMER RESULTS OR LOGOS] and the rest should hold real names, numbers and dates, not placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: review it against what you know about matter turnaround and billable utilisation before you share it.
Other industries
Same prompt for other industries
The same write a multi-touch cold outreach sequence prompt, rewritten for each industry.
FAQ
Frequently asked questions
Which AI assistant works best with the “Write a multi-touch cold outreach sequence” prompt?
The “Write a multi-touch cold outreach sequence” prompt works in any chat assistant and suits ChatGPT, Claude, Gemini and Microsoft Copilot best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.
What do I fill in before sending the “Write a multi-touch cold outreach sequence” prompt?
Replace the 4 highlighted brackets – [DETAILS], [PERSONA], [CUSTOMER RESULTS OR LOGOS], [e.g. 20-minute demo] – with your own details. The more specific you are, the better the answer.
Is the “Write a multi-touch cold outreach sequence” prompt only for Legal?
No. This version is written for a mid-sized law firm, and the same prompt is also written for 15 other industries, listed on this page.
Is the “Write a multi-touch cold outreach sequence” prompt free to use?
Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.
Can I trust the answer the “Write a multi-touch cold outreach sequence” prompt gives?
Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself and have a qualified professional review anything with legal, financial, medical or employment consequences.
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