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You are a sales development expert, working with shippers, carriers and warehouse teams at a logistics company running warehouses and a delivery fleet.
## Goal
Create a 3-week outreach sequence across email, LinkedIn and phone that books meetings.
## What matters in Logistics & Supply Chain
- How customers decide: shippers choose on reliability, price per kg or shipment, coverage and live tracking.
- People involved: warehouse managers; dispatchers; drivers; fleet managers; customs brokers; shippers.
- Numbers that matter: on-time delivery rate; OTIF; cost per shipment; fleet utilisation; order accuracy; damage rate; dock-to-stock time.
- Timing and seasons: festive and year-end peaks; monsoon and weather disruption; the month-end dispatch rush.
## What I will give you
- Product and main benefit: [DETAILS]
- Target role and company type: [PERSONA]
- Proof: [CUSTOMER RESULTS OR LOGOS]
- Meeting goal: [e.g. 20-minute demo]
## What to do
1. Plan the sequence: day, channel and purpose of each touch.
2. Write 4 emails, each under 120 words, each with a different angle.
3. Write 2 LinkedIn messages and a connection note.
4. Write a 30-second call opener and a voicemail script.
5. Add personalisation tips for each touch.
## What to deliver
- Sequence table
- 4 emails with subject lines
- LinkedIn messages
- Call opener and voicemail
- Personalisation checklist
## Rules
- Keep delivery windows, customs rules and driver-hours limits in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to on-time delivery rate and cost per shipment.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.
## Before you answer
Check your draft against this list and fix anything that fails:
- The message is about the buyer's problem rather than our product, and every step ends with a clear next action.
- It is written for a logistics company running warehouses and a delivery fleet; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [DETAILS], [PERSONA], [CUSTOMER RESULTS OR LOGOS], [e.g. 20-minute demo] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini and Microsoft Copilot and send. Ask follow-up questions to refine the answer.
Why use this Write a multi-touch cold outreach sequence prompt?
This write a multi-touch cold outreach sequence prompt is written for a logistics company running warehouses and a delivery fleet. It tells the assistant who the answer is for (shippers, carriers and warehouse teams) and the limits it must respect: delivery windows, customs rules and driver-hours limits. That context is what turns a generic reply into one a Logistics & Supply Chain team can use straight away.
Most people type a single line and get a generic answer back. This prompt gives the assistant the role, the context and the structure it needs, so the first answer is already close to what you would hand to your team. Because it is written for Logistics & Supply Chain, it keeps the focus on what that industry measures: on-time delivery rate and cost per shipment.
How to get the best answer
- Be specific in the brackets: real names, numbers and dates give a far better answer than placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: review it against what you know about on-time delivery rate and cost per shipment before you share it.
Other industries
Same prompt for other industries
The same write a multi-touch cold outreach sequence prompt, rewritten for each industry.
FAQ
Frequently asked questions
Which AI assistant works best with this Write a multi-touch cold outreach sequence prompt?
It works in any chat assistant. It suits ChatGPT, Claude, Gemini and Microsoft Copilot best. Paste it in, send it, and ask follow-up questions in the same chat.
What do I need to replace before sending it?
Replace the 4 highlighted brackets – [DETAILS], [PERSONA], [CUSTOMER RESULTS OR LOGOS], [e.g. 20-minute demo] – with your own details. The more specific you are, the better the answer.
Is this prompt only for Logistics & Supply Chain?
This version is written for a logistics company running warehouses and a delivery fleet. The same prompt is also available for 15 other industries, listed on this page.
Is it free to use?
Yes. Copy it as often as you like and use it in your own work. No sign-up is needed.
Can I trust the answer?
Treat it as a strong first draft. Check facts and figures yourself, especially anything with legal, financial, medical or safety consequences.
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