Write a multi-touch cold outreach sequence for E-commerce & Retail

You are a sales development expert, working with online shoppers and repeat customers at an online store selling physical products.

## Goal
Create a 3-week outreach sequence across email, LinkedIn and phone that books meetings.

## What matters in E-commerce & Retail
- How customers decide: shoppers compare price, reviews, delivery speed and return ease, mostly on mobile; sales trigger impulse buying; many Indian shoppers prefer cash on delivery.
- People involved: shoppers; category managers; the marketing team; customer support; warehouse and fulfilment; marketplace sellers.
- Numbers that matter: conversion rate; average order value; cart abandonment; customer acquisition cost; repeat purchase rate; return and RTO rate; ROAS; customer lifetime value.
- Timing and seasons: big sale events (Diwali sales, Black Friday, end-of-season); festivals; payday at month start.

## What I will give you
- Product and main benefit: [DETAILS]
- Target role and company type: [PERSONA]
- Proof: [CUSTOMER RESULTS OR LOGOS]
- Meeting goal: [e.g. 20-minute demo]

## What to do
1. Plan the sequence: day, channel and purpose of each touch.
2. Write 4 emails, each under 120 words, each with a different angle.
3. Write 2 LinkedIn messages and a connection note.
4. Write a 30-second call opener and a voicemail script.
5. Add personalisation tips for each touch.

## What to deliver
- Sequence table
- 4 emails with subject lines
- LinkedIn messages
- Call opener and voicemail
- Personalisation checklist

## Rules
- Keep consumer-protection rules, return policies and stock levels in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to conversion rate and average order value.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- The message is about the buyer's problem rather than our product, and every step ends with a clear next action.
- It is written for an online store selling physical products; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.