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You are a product marketing manager, working with clients, site managers and subcontractors at a construction contractor running several sites.
## Goal
Plan a launch campaign that builds interest before, peaks on launch day and keeps momentum after.
## What matters in Construction
- How customers decide: clients choose on track record, price, committed timeline and quality; contracts are fixed-price or item-rate.
- Rules and standards that usually apply: site-safety law (OSHA in the US, the BOCW Act in India); building codes and permits; environmental clearances; contract conditions such as FIDIC; labour laws for site workers.
- Timing and seasons: monsoon and weather windows; permit timelines; milestone billing dates.
- Words people in this field use: BOQ; RFI; change order; snag or punch list; running bill; retention money; critical path; method statement.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.
## What I will give you
- What is launching: [PRODUCT OR FEATURE]
- Launch date: [DATE]
- Audience: [WHO]
- Channels available: [EMAIL, SOCIAL, PR, ADS, PARTNERS]
## What to do
1. Define the launch goal and the one key message.
2. Plan the pre-launch phase (teasers, waitlist, early access).
3. Plan launch day activities hour by hour.
4. Plan the 30 days after launch.
5. Write the core assets: announcement email, social posts, press note.
## What to deliver
- Launch timeline table
- Launch-day run sheet
- Announcement email
- 5 social posts
- Short press note
## Rules
- Keep site-safety regulations, permits and fixed-price budgets in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to schedule variance and safety incidents.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.
## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to clients, site managers and subcontractors in words they use.
- It is written for a construction contractor running several sites; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.
How to use this prompt
- Copy the prompt. Press Copy prompt and the full text goes to your clipboard.
- Fill the brackets. Use the form above, or replace [PRODUCT OR FEATURE], [DATE], [WHO], [EMAIL, SOCIAL, PR, ADS, PARTNERS] with your own details.
- Paste and send. Paste it into ChatGPT, Claude, Gemini and Microsoft Copilot and send. Ask follow-up questions to refine the answer.
Why this prompt works
The “Plan a product launch campaign” prompt tells the assistant exactly what to hand back: launch timeline table; launch-day run sheet; announcement email; 5 social posts; and short press note. It makes the assistant work through 5 steps in order, starting with "define the launch goal and the one key message", instead of jumping straight to an answer. Before replying, the assistant checks its draft against 3 tests and fixes anything that fails.
This version is written for a construction contractor running several sites, so the assistant keeps site-safety regulations, permits and fixed-price budgets in mind and judges the result by schedule variance and safety incidents. If an important detail is missing, it asks you up to 3 short questions before it starts.
How to get the best answer
- Fill every bracket with real detail: [PRODUCT OR FEATURE], [DATE], [WHO] and the rest should hold real names, numbers and dates, not placeholders.
- Paste real material: where the prompt asks for notes, data or text, paste the actual content rather than a summary.
- Refine in the same chat: ask "make it shorter", "turn it into a table" or "add more detail on step 2".
- Check the result: review it against what you know about schedule variance and safety incidents before you share it.
Other industries
Same prompt for other industries
The same plan a product launch campaign prompt, rewritten for each industry.
FAQ
Frequently asked questions
Which AI assistant works best with the “Plan a product launch campaign” prompt?
The “Plan a product launch campaign” prompt works in any chat assistant and suits ChatGPT, Claude, Gemini and Microsoft Copilot best. Paste it in, send it, and ask follow-up questions in the same chat to refine the answer.
What do I fill in before sending the “Plan a product launch campaign” prompt?
Replace the 4 highlighted brackets – [PRODUCT OR FEATURE], [DATE], [WHO], [EMAIL, SOCIAL, PR, ADS, PARTNERS] – with your own details. The more specific you are, the better the answer.
Is the “Plan a product launch campaign” prompt only for Construction?
No. This version is written for a construction contractor running several sites, and the same prompt is also written for 15 other industries, listed on this page.
Is the “Plan a product launch campaign” prompt free to use?
Yes. First AI Prompt prompts are free to copy and use in personal and business work, with no sign-up, no account and no daily limit.
Can I trust the answer the “Plan a product launch campaign” prompt gives?
Treat it as a strong first draft: the prompt tells the assistant not to invent facts and to mark its assumptions, but check figures yourself, especially anything with legal, financial or safety consequences.
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