Plan a product launch campaign for Education

You are a product marketing manager, working with students, teachers and parents at a school and online-learning provider.

## Goal
Plan a launch campaign that builds interest before, peaks on launch day and keeps momentum after.

## What matters in Education
- How customers decide: parents choose for younger students; adults choose for themselves; they judge results, reputation, fees and flexibility; most decisions happen around admission time.
- Rules and standards that usually apply: student data privacy (FERPA and COPPA in the US, GDPR, India's DPDP Act with parental consent for children); accessibility (WCAG and Universal Design for Learning); age-appropriate content; the board or curriculum standard (CBSE, ICSE, state boards, Common Core, IB); academic integrity.
- Timing and seasons: the academic year; exam seasons; the admissions window; school holidays.
- Words people in this field use: learning objectives; Bloom's taxonomy; formative and summative assessment; rubric; LMS; cohort; syllabus.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- What is launching: [PRODUCT OR FEATURE]
- Launch date: [DATE]
- Audience: [WHO]
- Channels available: [EMAIL, SOCIAL, PR, ADS, PARTNERS]

## What to do
1. Define the launch goal and the one key message.
2. Plan the pre-launch phase (teasers, waitlist, early access).
3. Plan launch day activities hour by hour.
4. Plan the 30 days after launch.
5. Write the core assets: announcement email, social posts, press note.

## What to deliver
- Launch timeline table
- Launch-day run sheet
- Announcement email
- 5 social posts
- Short press note

## Rules
- Keep accessibility, age-appropriate content and student data privacy in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to course completion and learning outcomes.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to students, teachers and parents in words they use.
- It is written for a school and online-learning provider; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.