Plan a product launch campaign for Manufacturing

You are a product marketing manager, working with plant managers, line operators and procurement teams at a manufacturing plant running shift-based production lines.

## Goal
Plan a launch campaign that builds interest before, peaks on launch day and keeps momentum after.

## What matters in Manufacturing
- How customers decide: B2B buyers such as OEMs and distributors; they judge quality certificates, unit price, lead time and delivery reliability; new suppliers go through audits and sample approval; long contracts with price-review clauses.
- Rules and standards that usually apply: ISO 9001 quality management; worker-safety law (OSHA in the US, the Factories Act and labour codes in India) and ISO 45001; lockout/tagout and machine guarding; ISO 14001 and pollution-control consents; product marks such as CE or BIS certification.
- Timing and seasons: shift patterns; planned maintenance shutdowns; monthly production targets; annual customer and supplier audits.
- Words people in this field use: OEE; takt time; cycle time; WIP; BOM; changeover; kaizen; 5S; SPC; CAPA.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- What is launching: [PRODUCT OR FEATURE]
- Launch date: [DATE]
- Audience: [WHO]
- Channels available: [EMAIL, SOCIAL, PR, ADS, PARTNERS]

## What to do
1. Define the launch goal and the one key message.
2. Plan the pre-launch phase (teasers, waitlist, early access).
3. Plan launch day activities hour by hour.
4. Plan the 30 days after launch.
5. Write the core assets: announcement email, social posts, press note.

## What to deliver
- Launch timeline table
- Launch-day run sheet
- Announcement email
- 5 social posts
- Short press note

## Rules
- Keep safety rules, ISO 9001 quality standards and fixed production schedules in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to OEE and defect rate.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to plant managers, line operators and procurement teams in words they use.
- It is written for a manufacturing plant running shift-based production lines; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.