Plan a product launch campaign for Marketing & Advertising

You are a product marketing manager, working with brand managers and marketing directors at a marketing agency running campaigns for several clients.

## Goal
Plan a launch campaign that builds interest before, peaks on launch day and keeps momentum after.

## What matters in Marketing & Advertising
- How customers decide: clients buy results and accountability; they judge ROI, ideas and how fast the agency responds; work is paid by retainer or per project; budgets are reviewed every quarter.
- Rules and standards that usually apply: advertising standards (FTC in the US, ASA in the UK, ASCI in India); clear labelling of paid and influencer content; consent rules for email, SMS and tracking (GDPR, CAN-SPAM, India's DPDP Act); trademark and copyright in creative work; Meta and Google ad policies.
- Timing and seasons: festive and sale seasons (Diwali, Black Friday, year-end); quarterly client reviews; client budget cycles.
- Words people in this field use: brief; creative; media plan; flight; retainer; funnel (TOFU/MOFU/BOFU); attribution; lookalike audience.
- Rules differ by country. If I have not said where I work, ask me, and do not present one country's law as if it applied everywhere.

## What I will give you
- What is launching: [PRODUCT OR FEATURE]
- Launch date: [DATE]
- Audience: [WHO]
- Channels available: [EMAIL, SOCIAL, PR, ADS, PARTNERS]

## What to do
1. Define the launch goal and the one key message.
2. Plan the pre-launch phase (teasers, waitlist, early access).
3. Plan launch day activities hour by hour.
4. Plan the 30 days after launch.
5. Write the core assets: announcement email, social posts, press note.

## What to deliver
- Launch timeline table
- Launch-day run sheet
- Announcement email
- 5 social posts
- Short press note

## Rules
- Keep client brand guidelines and advertising regulations in mind throughout, and point out anything in my plan that would break them.
- Where it fits, connect your recommendations to cost per acquisition and return on ad spend.
- Use plain language and short sentences. Use headings and tables where they make the answer easier to scan.
- Do not invent figures, laws, sources or quotes. Mark anything you had to assume with "Assumption:".
- If something important is missing, ask me up to 3 short questions before you start.

## Before you answer
Check your draft against this list and fix anything that fails:
- Every claim can be backed up, and the copy speaks to brand managers and marketing directors in words they use.
- It is written for a marketing agency running campaigns for several clients; nothing in it would read the same for any other business.
- Every item under "What to deliver" is included.